WEEK 22
21 weeks passed | 31 weeks remain
June 1 – Monday
Today’s Quote: “If you want to test your memory, try to recall what you were worrying about one year ago today.” — E. Joseph Cossman, entrepreneur
CELEBRITY BIRTHDAYS: Morgan Freeman (1937, actor, “The Shawshank Redemption”), Heidi Klum (1973, supermodel and TV host), Alanis Morissette (1974, singer, “Jagged Little Pill”), Brian Cox (1946, actor, “Succession,” happy 80th!), Tom Holland (1996, actor, “Spider-Man,” happy 30th!)
GOOGLE BUSINESS PROFILE: This month’s project: optimize your Google Business Profile. Start with Week 1 — claim and audit. Read more.
BIRTHSTONE: June has three birthstones: pearl, alexandrite, and moonstone. That’s not a liability — it’s a selling advantage. A customer who “doesn’t like pearls” may fall hard for alexandrite’s color-change magic or moonstone’s ethereal glow. Make sure your staff can talk knowledgeably about all three this month.
WEEKLY SPIFF: Kick off June with a Father’s Day countdown game. Every staff member tracks their Father’s Day-related sales this week — watches, men’s jewelry, gift cards. Top seller at week’s end wins dinner for two. Father’s Day is three weeks out; urgency starts now.
FEATURED DATE: Pride Month begins. June is Pride Month, and your community notices who shows up. At minimum: a rainbow display or window treatment, inclusive language on your website, and a social post acknowledging the month. If you carry rainbow-themed pieces or multi-stone jewelry in pride colorways, now’s the time to spotlight them. Gift registry options for same-sex couples are worth highlighting too.
MORE DATES: Men’s Health Month begins (feature men’s jewelry all month), National Safety Month begins, Global Day of Parents (grandparent jewelry tie-in!), National Nail Polish Day
June 2 – Tuesday
Today’s Quote: “The secret of getting ahead is getting started.” — Mark Twain, author
CELEBRITY BIRTHDAYS: Dana Carvey (1955, comedian, “Saturday Night Live”), Andy Cohen (1968, TV host, “Watch What Happens Live”), Wayne Brady (1972, comedian and TV host), Zachary Quinto (1977, actor, “Star Trek,” “American Horror Story”)
OPERATIONS: Back from JCK? Before you do anything else, go back through every order you placed. Just because you wrote it at the show doesn’t mean you’re committed — vendors understand adjustments. Review quantities, price points, and delivery dates while the show is still fresh.
SALES MEETING: Topic for today: Father’s Day floor strategy. Walk through the men’s case together. What’s new? What needs a better story? Get everyone comfortable talking about watches, bracelets, and cufflinks as gifts — not just “jewelry for men.” Role-play the pitch with a hesitant customer.
MORE DATES: National Rocky Road Day (treat the staff), National Leave the Office Early Day, World Bicycle Day
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June 3 – Wednesday
Today’s Quote: “Great things are not done by impulse, but by a series of small things brought together.” — Vincent Van Gogh, artist
CELEBRITY BIRTHDAYS: Anderson Cooper (1967, CNN anchor), Rafael Nadal (1986, tennis champion, happy 40th!)
MARKETING: Send a trends email to your customer list this week based on what you saw at JCK. You don’t need a polished newsletter — a brief, personal message from the owner saying “Here’s what caught my eye in Vegas and why I bought it for you” is more compelling than any agency-produced blast. Customers love insider access.
SOCIAL MEDIA: Choose your social goal for June — awareness, in-store traffic, or authority. Write it down. Before you post anything this month, ask: does this support that goal?
FEATURED DATE: Global Running Day (first Wednesday of June). Sport and fitness jewelry, waterproof pieces, or sleek minimalist styles that work on and off the track — a quick social post with “Run with purpose” and a shot of your most active-lifestyle-friendly pieces is all you need.
MORE DATES: National Egg Day, National Repeat Day (worth a laugh in the staff meeting), World Bicycle Day
June 4 – Thursday
Today’s Quote: “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” — Charles Darwin, naturalist
CELEBRITY BIRTHDAYS: Angelina Jolie (1975, actress and humanitarian), Russell Brand (1975, comedian and actor), Noah Wyle (1971, actor, “ER,” happy 55th!)
INVENTORY: Don’t leave your new Vegas goods sitting in the vault. Get everything priced and in the cases within a day of it arriving. The longer it sits backstage, the longer it takes to sell — and your best early-summer shoppers are hitting stores now.
MANAGEMENT: You were just exposed to dozens of ideas at JCK. Draw up a plan to implement the best ones before another year passes and you’re sitting in a trade session again thinking, “I should’ve done that.” One idea per week for the next four weeks is a reasonable pace.
MORE DATES: National Cheese Day, National Cognac Day, Old Maid’s Day
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June 5 – Friday
Today’s Quote: “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” — Ralph Waldo Emerson, essayist and poet
CELEBRITY BIRTHDAYS: Mark Wahlberg (1971, actor and producer), Pete Wentz (1979, Fall Out Boy bassist), Kenny G (1956, saxophonist, happy 70th!)
WEEKLY SPIFF (PAYOUT): Pay out this week’s Father’s Day countdown game. Announce next week’s spiff on Monday.
FEATURED DATE: National Doughnut Day (first Friday of June). Yes, it’s food. But it’s also an excuse to do something memorable — bring in a box of doughnuts, put a sign in the window, post a “Sweet deals inside” social. Silly? Sure. But foot traffic is foot traffic.
LOOKING AHEAD: Father’s Day is two weeks from Sunday. If you haven’t already, your Father’s Day email campaign should launch now. This week: first email. Next week: reminder. Final week: last-chance push. Simple, but it works.
MORE DATES: World Environment Day, National Gingerbread Day, Festival of Popular Delusions Day
June 6 – Saturday
Today’s Quote: “Courage is not the absence of fear, but rather the judgment that something else is more important than fear.” — Ambrose Redmoon, writer
CELEBRITY BIRTHDAYS: Paul Giamatti (1967, actor, “Billions,” “Sideways”), Harvey Fierstein (1952, actor and playwright), Björn Borg (1956, tennis legend, happy 70th!)
FEATURED DATE: D-Day Anniversary. June 6 marks the 82nd anniversary of the Normandy landings in 1944. A brief “We remember” on social media costs nothing and is appreciated by veterans and their families in your community. Military-themed pieces, dog tags, or flag motifs are worth a case card today.
THING TO STOP DOING THIS WEEK: Stop treating slow Saturdays as lost causes. A quiet day is the best time to do the case editing you’ve been putting off, coach a younger staff member one-on-one, or draft your Father’s Day floor plan. Use the time or lose it.
MORE DATES: National Chocolate Ice Cream Day, Drive-In Movie Day, National Eyewear Day (fashion jewelry and eyewear are natural partners — cross-post!)
June 7 – Sunday
Today’s Quote: “What you do speaks so loudly that I cannot hear what you say.” — Ralph Waldo Emerson, essayist and poet
CELEBRITY BIRTHDAYS: Prince (1958–2016, music icon — would have turned 68 today), Bill Hader (1978, actor and comedian, “Barry”), Anna Kournikova (1981, tennis star, happy 45th!), Karl Urban (1972, actor, “The Boys,” “Star Trek”)
FEATURED DATE: National Cancer Survivors Day (first Sunday of June). A respectful acknowledgment on social — “To every fighter and every survivor, we see you” — costs nothing and means a great deal. If you’re involved with local cancer fundraising or have customers who are survivors, this is a day to quietly honor that connection.
CUSTOMER SERVICE: It’s been six months since the holidays. Now is a good time to reach out to your best December customers with a personal note — a free cleaning offer, a jewelry checkup, a simple “thinking of you.” It’s the kind of outreach that turns a one-time holiday buyer into a year-round customer.
MORE DATES: National Chocolate Ice Cream Day (continues), National Donut Holes Day, National Trails Day
QUOTE FOR THE WEEK: “You don’t have to be great to start, but you have to start to be great.” — Zig Ziglar, motivational speaker. Vegas is done. The orders are in. Now the work of the second half begins.
