WEEK 25
24 weeks passed | 28 weeks remain
June 22 – Monday
Today’s Quote: “I am not afraid of storms, for I am learning how to sail my ship.” — Louisa May Alcott, author, “Little Women”
CELEBRITY BIRTHDAYS: Meryl Streep (1949, actress, 21 Oscar nominations, three wins), Cyndi Lauper (1953, singer, “Girls Just Want to Have Fun,” Tony Award winner), Todd Rundgren (1948, rock musician, “Hello It’s Me”)
GOOGLE BUSINESS PROFILE: Week 4 — the final week of this month’s project. Start posting on your Google Business Profile using a scheduling tool. One post per week is enough to stay active and show up in local searches. Read more.
WEEKLY SPIFF: Father’s Day is behind you. Pivot the energy toward summer — this week’s game: “Summer Starter.” Any sale of a fashion jewelry piece, colored stone, or pearl earns a ticket. You want staff thinking summer customer, not post-holiday lull.
STRATEGY: Now that Father’s Day is done, do a proper post-mortem. What sold fastest? What didn’t move? Which price points converted best? Write it down while it’s fresh. Your notes from this week become the plan for next year — and most stores never bother.
MORE DATES: New Moon today (dark skies — a nice astronomical note for moonstone and pearl content), National Onion Ring Day, World Rainforest Day, National Kissing Day (feature your heart and kiss motif pieces)
June 23 – Tuesday
Today’s Quote: “Logic will get you from A to B. Imagination will take you everywhere.” — Albert Einstein, physicist
CELEBRITY BIRTHDAYS: Frances McDormand (1957, actress, four-time Oscar winner, “Fargo,” “Nomadland”), Jason Mraz (1977, singer, “I’m Yours”), Selma Blair (1972, actress, “Cruel Intentions”), Zinedine Zidane (1972, soccer legend, three-time FIFA World Player of the Year)
SALES MEETING: Topic: the summer gift opportunity. Birthdays, anniversaries, and “just because” purchases are your primary revenue drivers from now through August. Retrain your team to ask about upcoming occasions — “Any birthdays or anniversaries coming up this summer?” is a sale waiting to happen.
MANAGEMENT: Q2 ends in one week. Pull your numbers now so you’re not scrambling on June 30. Revenue versus goal, average ticket, repair revenue, top categories — know where you stand before the quarter closes.
MORE DATES: National Pink Day (showcase rose gold, pink tourmaline, morganite), National Hydration Day, International Widows’ Day (acknowledge with sensitivity — memorial jewelry and sentimental pieces are meaningful here), Let It Go Day
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June 24 – Wednesday
Today’s Quote: “Every artist dips his brush in his own soul, and paints his own nature into his pictures.” — Henry Ward Beecher, clergyman and abolitionist
CELEBRITY BIRTHDAYS: Mindy Kaling (1979, actress and writer, “The Office,” “The Mindy Project”), Minka Kelly (1980, actress, “Friday Night Lights”), Solange Knowles (1986, singer and artist)
MARKETING: Pageant season is in full bloom across the country at high schools and social clubs. Offer to supply or sponsor the winner’s tiara — now that’s top-of-the-head product placement. Reach out to a local pageant coordinator this week if you haven’t already.
DISPLAY: After Father’s Day, your men’s section probably needs resetting. Pull what didn’t sell, consolidate what’s left, and use the freed space to expand your summer fashion display. July’s customer is looking for color, lightness, and vacation-ready pieces — meet them where they are.
MORE DATES: Midsummer Day (traditional European celebration of summer — a natural tie-in for alexandrite and moonstone, both connected to midsummer lore), National Swim a Lap Day, International Fairy Day
June 25 – Thursday
Today’s Quote: “The two most important days in your life are the day you are born and the day you find out why.” — Mark Twain, author
CELEBRITY BIRTHDAYS: Carly Simon (1943, singer, “You’re So Vain,” Grammy and Oscar winner, happy 83rd!), Ricky Gervais (1961, comedian and writer, “The Office,” five-time Golden Globes host, happy 65th!), Linda Cardellini (1975, actress, “Freaks and Geeks,” “Mad Men”)
FEATURED DATE: National Leon Day — exactly halfway to Christmas. Yes, today marks six months until December 25. If that feels absurd, you’re in retail — it shouldn’t. Use it as an internal nudge: Are your holiday vendor orders placed? Do you know what categories you want to push? The stores that plan in June outperform the ones that scramble in November every time.
OPERATIONS: Run a mid-year inventory audit this week. What’s been sitting longest? What categories are thin? A clear-eyed look at your inventory now — before summer gets busy — gives you time to act before the holiday buying window opens in August.
MORE DATES: Global Beatles Day (feature yellow gold, British-inspired designs, or play some Fab Four in the store — it’s a mood), National Strawberry Parfait Day
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June 26 – Friday
Today’s Quote: “In the middle of difficulty lies opportunity.” — Albert Einstein, physicist
CELEBRITY BIRTHDAYS: Ariana Grande (1993, singer, “Thank U, Next”), Aubrey Plaza (1984, actress, “Parks and Recreation,” “The White Lotus”), Chris O’Donnell (1970, actor, “NCIS: Los Angeles”)
WEEKLY SPIFF (PAYOUT): Pay out this week’s Summer Starter game. Announce next week’s spiff on Monday.
FEATURED DATE: National Take Your Dog to Work Day (Friday following Father’s Day). If your store allows it and your clientele would enjoy it, bring a well-behaved dog in for the day. People stop. People smile. People linger. Put those hounds in your cases to work too — any slow-moving piece gets a fresh case card and a new location today.
MORE DATES: National Chocolate Pudding Day, National Beautician’s Day (fashion jewelry and salon clients are natural partners — consider a cross-promotion with a local salon), National Canoe Day
June 27 – Saturday
Today’s Quote: “Do what you can, with what you have, where you are.” — Theodore Roosevelt, 26th U.S. president
CELEBRITY BIRTHDAYS: Tobey Maguire (1975, actor, “Spider-Man”), Khloé Kardashian (1984, TV personality and entrepreneur), Ed Westwick (1987, actor, “Gossip Girl”)
THING TO STOP DOING THIS WEEK: Stop redoing the same displays all summer. Every four to six weeks, move things. Pull pieces that have been in the same spot since spring. A customer who comes in monthly sees the same cases and assumes nothing is new — even when it is. Fresh eyes need fresh cases.
FEATURED DATE: National Sunglasses Day. Eyewear and jewelry are natural partners — the customer upgrading her sunglasses is also the customer who responds to fashion accessories. A social post pairing a bold necklace or earring with stylish sunnies is easy, visual, and on-brand for summer.
MORE DATES: National Orange Blossom Day (alexandrite and citrine tie-in — warm summer tones), Helen Keller Day, PTSD Awareness Day (acknowledge with care if it fits your community)
June 28 – Sunday
Today’s Quote: “Look, I don’t want to wax philosophic, but I will say that if you’re alive, you’ve got to flap your arms and legs, you’ve got to jump around a lot, for life is the very opposite of death.” — Mel Brooks, filmmaker and comedian
CELEBRITY BIRTHDAYS: Mel Brooks (1926, director, comedian, EGOT winner — “Blazing Saddles,” “Young Frankenstein,” “The Producers,” happy 100th!), John Cusack (1966, actor, “Say Anything,” “High Fidelity,” happy 60th!), Kathy Bates (1948, actress, Oscar winner, “Misery,” “American Horror Story”)
FEATURED DATE: Stonewall Anniversary. On June 28, 1969, patrons at the Stonewall Inn in New York City resisted a police raid that became a defining moment in LGBTQ+ history. The date is the heart of Pride Month and the reason so many Pride parades — including NYC’s — fall on or near the last Sunday of June. Today, major Pride marches are happening in cities across the country. If your community has a Pride event and your store hasn’t engaged yet this month, today is a last chance to show up — a social post, a donation, a display. Visibility matters to this community and to the customers watching how businesses respond.
LOOKING AHEAD: July 4th is one week away. Start pulling your red, white, and blue pieces — rubies, sapphires, diamonds, and white gold. A small patriotic display or window treatment set up early this week is enough. Customers notice.
MORE DATES: NYC Pride March (typically last Sunday of June), International Body Piercing Day (fashion jewelry, ear curation — lean in), National Tapioca Day
QUOTE FOR THE WEEK: “The elevator to success is out of order. You’ll have to use the stairs — one step at a time.” — Joe Girard, legendary salesman. Father’s Day is behind you. Q2 is closing. Take the stairs.
