A Buck A Try On
JEWELRY LOCKED IN CASES doesn’t sell itself. This game rewards your staff for the simple act of getting merchandise onto customers’ bodies — where it belongs.
- Every time a salesperson gets a customer to try on a piece of jewelry, they earn $1.
- Each additional piece tried on earns another dollar. Necklace plus bracelet plus earrings? That’s $3.
- The item must actually go on the customer’s body — holding and looking doesn’t count.
- The customer doesn’t have to buy. They just have to try.
- Pay out the dollars at closing time in a quick ceremony.
What this encourages: This spiff trains your staff to open cases and engage customers physically with the merchandise. Once a ring is on a finger or a necklace is around a neck, the emotional connection is made. One store reported a 30% sales increase in the month they ran this game.
DISCLAIMER: Spiffs are not appropriate for every store, but can add a sense of excitement to the sales process for some. Will it work? It depends on your store, and it depends on your staff. If you haven’t tried these types of contests, give it a try and see what happens. But if you do try it, make a big deal of it. These work way better when they’re an exciting, shared experience.
