Twenty-One
BRING THE CARD TABLE to your sales floor. Staff draw cards for hitting goals, and when their hand reaches 21, they win a prize.
- Set daily or weekly goals tied to slow-moving items, a new product line, or promotional merchandise.
- Each time a salesperson meets a goal, they draw one card from a standard deck.
- When their cards total exactly 21, they turn in their hand and draw a prize.
- Extra cards can be held for the next hand. There’s no limit to how many times someone can win.
- Enlarge some playing cards on a copier and tape them around the back room to build excitement.
- At the end of the contest, the salesperson with the most winning hands gets a bonus prize.
What this encourages: The game element adds fun to selling specific merchandise. Staff will actively push the items you’ve targeted because each sale brings them closer to 21. The strategy of holding cards or playing them adds an extra layer of engagement.
DISCLAIMER: Spiffs are not appropriate for every store, but can add a sense of excitement to the sales process for some. Will it work? It depends on your store, and it depends on your staff. If you haven’t tried these types of contests, give it a try and see what happens. But if you do try it, make a big deal of it. These work way better when they’re an exciting, shared experience.
