Editor's Note

Welcome To The League Of Extraordinary Characters

Published

8 years ago

November 27, 2016

Trace Shelton Instore December 2016 Issue

EVERY FAMILY has that
one weird relative — the one you most look forward to seeing
every holiday season because they always
have the best stories, and they do things
that make you shake your head in disbelief.

I’m related to several such weirdos.
Growing up, I had an uncle in the U.S. Border Patrol whom I saw only occasionally.
We were always excited to hear his stories
and have him draw amazing “tattoos” on
our arms with a ballpoint pen. Another
uncle often presented us with slingshots
and tiny cars and other wooden implements
that he’d carved and polished himself.
Still another uncle is a public speaker who
started a fan newsletter about Pez candy
dispensers and once competed on the game
show Jeopardy.

In many ways, the jewelry industry is one
big family. And boy, do we have some weird
“relatives” in our group!

December seemed like the perfect opportunity to celebrate our odd peers — and in
so doing, celebrate the bizarre in all of us.

Webster’s defines “weird” as “of strange
or extraordinary character.” We certainly
have some extraordinary characters in our
industry. And even more important, we have a great many with extraordinary character. Often, they’re one and the same.

In our “Tales of the Weird” story, you’ll
read about jewelers who have some strange
habits, skills and preferences, but the one
thing they have in common is that they all
love making and selling jewelry. And, they
all do it with passion and integrity.

Admit it: We’ve all got a little weirdness inside us — and that’s worth celebrating. Happy holidays!

TRACE SHELTON

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”