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Editor's Note

Welcome To The League Of Extraordinary Characters

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EVERY FAMILY has that
one weird relative — the one you most look forward to seeing
every holiday season because they always
have the best stories, and they do things
that make you shake your head in disbelief.

I’m related to several such weirdos.
Growing up, I had an uncle in the U.S. Border Patrol whom I saw only occasionally.
We were always excited to hear his stories
and have him draw amazing “tattoos” on
our arms with a ballpoint pen. Another
uncle often presented us with slingshots
and tiny cars and other wooden implements
that he’d carved and polished himself.
Still another uncle is a public speaker who
started a fan newsletter about Pez candy
dispensers and once competed on the game
show Jeopardy.

In many ways, the jewelry industry is one
big family. And boy, do we have some weird
“relatives” in our group!

December seemed like the perfect opportunity to celebrate our odd peers — and in
so doing, celebrate the bizarre in all of us.

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Webster’s defines “weird” as “of strange
or extraordinary character.” We certainly
have some extraordinary characters in our
industry. And even more important, we have a great many with extraordinary character. Often, they’re one and the same.

In our “Tales of the Weird” story, you’ll
read about jewelers who have some strange
habits, skills and preferences, but the one
thing they have in common is that they all
love making and selling jewelry. And, they
all do it with passion and integrity.

Admit it: We’ve all got a little weirdness inside us — and that’s worth celebrating. Happy holidays!

TRACE SHELTON

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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