Connect with us


Here’s How We Make This the Best Time of Year at My Store

Warm conversation and delicious food and drink make the season jolly for customers and staff alike.




This story was originally published on INSTOREMAG.COM in November 2016.

SITTING AROUND A TABLE with extended family, laughing, telling stories and celebrating is something I cherish during the holidays. I enjoy the entire process, from planning the menu, shopping for ingredients and cooking with my kids, to greeting family as they arrive and making sure everyone feels right at home. Even cleaning up the quiet house after guests have left gives me the time to reflect on just how lucky I am.

This time of year, my team and I take this recipe for a joyful celebration and apply it to our store, making it the most fun and rewarding time of the year.

Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead
Jimmy Degroot

Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead

Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once
Jim Ackerman

Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once

Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way
Jim Ackerman

Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way

Over the course of the last several months, we have carefully selected our menu of beautiful jewelry. We’ve worked with our vendors to select the highest quality ingredients, ensuring the sweetest holidays for our customers.

Our hostess welcomes our customers new and old, just like family. Coats are taken, warming beverages are offered (sometimes coffee, sometimes whiskey), often hugs and stories of their recent adventures are shared. They are our BBK extended family. We’ve been with them through ups and downs, new relationships, babies, new jobs and new homes. They’ve been with us too, through business booms and through slimmer years, and for this we do everything we can to make them feel appreciated.

Just as in a crowded kitchen, our team dances around each other while presenting gift ideas and wrapping the perfect packages. There is always laughter as customers and associates mingle. Often, customers share with us how important BBK is to their holiday celebrations. We have customers tell us, “It’s just not Christmas without a Becky bag under the tree!” I even once had a gentleman thank me for bringing his wife’s memory back: “She did things last night she hasn’t done in years!” After all the work we put in to build relationships and connect with our customers throughout the year, these stories make us glow!


This is all an analogy, but of course there are very real meals involved at BBK. My team works hard, and we play hard too. I’ve learned that nothing bonds them like food and the occasional drink. Nearly every day in December, our break room becomes a huge family dinner. During this month, there isn’t much time for everyone to cook at home, so I look forward to making special lunches for the team. It’s a small way I can give back to them for all the hard work and energy they give me and my customers throughout the year. Taking the time to celebrate a little every day, especially during the most hectic days, keeps everyone motivated and excited.

Dec. 24 (closing time), the team gathers together on the sales floor and makes a toast to a very successful season and year. Lemon drop shots, of course! Our team favorite.

And just as when family has all left after any big holiday celebration at home, while locking up the store I take just a minute to peek back in the door after everyone has gone and realize just how lucky I am.

Becky Beauchine Kulka is the owner of Becky Beauchine Kulka Fine Jewelry in Okemos, MI, voted one of America’s Coolest Stores in 2005.

Continue Reading


Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

Promoted Headlines






INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)


Latest Comments

Most Popular