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Woulda Coulda Shoulda

What I Really Ought to Have Said to That Extremely Rude Architect




“I am a fully trained jeweler; maybe I should design some houses.”

… to the new jewelry designer who proudly told me, “I am a fully trained architect. This is a concept-led, process-oriented, minimal piece that relates to my experience as a Pilates instructor.” (It looked like a plain chain.)

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad.

This article originally appeared in the January 2017 edition of INSTORE.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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