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Woulda Coulda Shoulda

What I Should Have Said to the Guy Who Kept Upgrading His Rolex With After-Market Parts




“So you would buy a Ferrari from a non-Ferrari dealer, then put after-market features on it knowing that Ferrari wouldn’t service or touch your car if you did? What happens if it breaks down? You’ll take it to Ray Ray’s Automotive and let them work on your $200K car? Smart.””

… to the guy who was in the store yesterday getting links removed from a new Rolex that he had outfitted with an after-market dial.

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

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Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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