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What I Should Have Said to the Guy Who Kept Upgrading His Rolex With After-Market Parts

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What I Should Have Said to the Guy Who Kept Upgrading His Rolex With After-Market Parts

“So you would buy a Ferrari from a non-Ferrari dealer, then put after-market features on it knowing that Ferrari wouldn’t service or touch your car if you did? What happens if it breaks down? You’ll take it to Ray Ray’s Automotive and let them work on your $200K car? Smart.””

… to the guy who was in the store yesterday getting links removed from a new Rolex that he had outfitted with an after-market dial.

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

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Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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