Connect with us

Woulda Coulda Shoulda

What I Should Have Said to the Guy Who Kept Upgrading His Rolex With After-Market Parts

mm

Published

on

What I Should Have Said to the Guy Who Kept Upgrading His Rolex With After-Market Parts

“So you would buy a Ferrari from a non-Ferrari dealer, then put after-market features on it knowing that Ferrari wouldn’t service or touch your car if you did? What happens if it breaks down? You’ll take it to Ray Ray’s Automotive and let them work on your $200K car? Smart.””

… to the guy who was in the store yesterday getting links removed from a new Rolex that he had outfitted with an after-market dial.

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular