Woulda Coulda Shoulda

What I Should Have Said to the Guy Who Didn’t Quite Get Consignment

His expectations were not highly realistic.

Published

7 years ago

March 18, 2017

INSTORE Staff Instore April 2017 Issue

What I Should Have Said to the Guy Who Didn’t Quite Get Consignment

“So go sell it yourself and keep 100 percent of what you get!”

… to the man who wanted us to consign, clean, display, insure and promote his ugly opal necklace (made by a local rival no less), as well as pay my employees, credit card fees, taxes, box, bag and electricity costs, not to mention my name for 10 percent of the $2,000 he wanted for the piece.

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry business serving the public, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”