“So go sell it yourself and keep 100 percent of what you get!”
… to the man who wanted us to consign, clean, display, insure and promote his ugly opal necklace (made by a local rival no less), as well as pay my employees, credit card fees, taxes, box, bag and electricity costs, not to mention my name for 10 percent of the $2,000 he wanted for the piece.
Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. jewelry business serving the public, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.