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What I’ve Learned: Allison Leitzel Williams

Published

9 years ago

on

Always listen to your customer.

Allison Leitzel Williams, COO, Leitzel’s Jewelry, Myerstown, PA

Your customer is always telling you valuable information, but it is up to you to hear it. Sometimes, a customer tells us exactly what they are thinking and it makes our lives easy. Other times, we have to interpret what they are saying, such as when we handle their objections. Finally, we have to listen to unspoken words by analyzing customer patterns and sales data to determine what our customers are telling us. When we listen, we can overcome objections during the sales process and increase our closing ratio. We can predict fashion trends and make good buying decisions. We can adapt to customers’ wants, needs and budgets and target our marketing and inventory. Ultimately, we can make the best decisions for the success of our business and the happiness of our customers.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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What I’ve Learned: Allison Leitzel Williams

Published

9 years ago

on

Always listen to your customer.

Allison Leitzel Williams, COO, Leitzel’s Jewelry, Myerstown, PA

Your customer is always telling you valuable information, but it is up to you to hear it. Sometimes, a customer tells us exactly what they are thinking and it makes our lives easy. Other times, we have to interpret what they are saying, such as when we handle their objections. Finally, we have to listen to unspoken words by analyzing customer patterns and sales data to determine what our customers are telling us. When we listen, we can overcome objections during the sales process and increase our closing ratio. We can predict fashion trends and make good buying decisions. We can adapt to customers’ wants, needs and budgets and target our marketing and inventory. Ultimately, we can make the best decisions for the success of our business and the happiness of our customers.

Advertisement

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular