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What I’ve Learned: Allison Leitzel Williams

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Always listen to your customer.

Allison Leitzel Williams, COO, Leitzel’s Jewelry, Myerstown, PA


Your customer is always telling you valuable information, but it is up to you to hear it. Sometimes, a customer tells us exactly what they are thinking and it makes our lives easy. Other times, we have to interpret what they are saying, such as when we handle their objections. Finally, we have to listen to unspoken words by analyzing customer patterns and sales data to determine what our customers are telling us. When we listen, we can overcome objections during the sales process and increase our closing ratio. We can predict fashion trends and make good buying decisions. We can adapt to customers’ wants, needs and budgets and target our marketing and inventory. Ultimately, we can make the best decisions for the success of our business and the happiness of our customers.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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What I’ve Learned: Allison Leitzel Williams

Published

on

Always listen to your customer.

Allison Leitzel Williams, COO, Leitzel’s Jewelry, Myerstown, PA


Your customer is always telling you valuable information, but it is up to you to hear it. Sometimes, a customer tells us exactly what they are thinking and it makes our lives easy. Other times, we have to interpret what they are saying, such as when we handle their objections. Finally, we have to listen to unspoken words by analyzing customer patterns and sales data to determine what our customers are telling us. When we listen, we can overcome objections during the sales process and increase our closing ratio. We can predict fashion trends and make good buying decisions. We can adapt to customers’ wants, needs and budgets and target our marketing and inventory. Ultimately, we can make the best decisions for the success of our business and the happiness of our customers.

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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