Trust is Everything, Says This Minnesota Jeweler

Published

8 years ago

October 21, 2016

INSTORE Staff

Dale Thompson believes that trust is everything.

Go overboard to earn trust. Trust is not just important, it’s everything. Every shop makes errors, but when you do have one, be up front with the customer. Contacting customers about the problem immediately and doing whatever they deem necessary to make it right may cost you in the short term, but it will cement your image as the go-to place for service work. Case in point: We damaged a natural blue sapphire while performing prong work. We called the customer, informing them of the mishap. They arrived, appreciative of the manner in which we handled it and handed us an appraisal with a drastically overstated value, requesting payment for the sapphire. Unflinchingly, we wrote the check. The entire family has been loyal ever since. — Dale Thompson, Ken K. Thompson Jewelry, Bemidji, MN

This article originally appeared in the November 2016 edition of INSTORE.

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