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Trust is Everything, Says This Minnesota Jeweler

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Dale Thompson of Ken K. thompson Jewelry

Dale Thompson believes that trust is everything.

Go overboard to earn trust. Trust is not just important, it’s everything. Every shop makes errors, but when you do have one, be up front with the customer. Contacting customers about the problem immediately and doing whatever they deem necessary to make it right may cost you in the short term, but it will cement your image as the go-to place for service work. Case in point: We damaged a natural blue sapphire while performing prong work. We called the customer, informing them of the mishap. They arrived, appreciative of the manner in which we handled it and handed us an appraisal with a drastically overstated value, requesting payment for the sapphire. Unflinchingly, we wrote the check. The entire family has been loyal ever since. — Dale Thompson, Ken K. Thompson Jewelry, Bemidji, MN


This article originally appeared in the November 2016 edition of INSTORE.

 

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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Trust is Everything, Says This Minnesota Jeweler

mm

Published

on

Dale Thompson of Ken K. thompson Jewelry

Dale Thompson believes that trust is everything.

Go overboard to earn trust. Trust is not just important, it’s everything. Every shop makes errors, but when you do have one, be up front with the customer. Contacting customers about the problem immediately and doing whatever they deem necessary to make it right may cost you in the short term, but it will cement your image as the go-to place for service work. Case in point: We damaged a natural blue sapphire while performing prong work. We called the customer, informing them of the mishap. They arrived, appreciative of the manner in which we handled it and handed us an appraisal with a drastically overstated value, requesting payment for the sapphire. Unflinchingly, we wrote the check. The entire family has been loyal ever since. — Dale Thompson, Ken K. Thompson Jewelry, Bemidji, MN


This article originally appeared in the November 2016 edition of INSTORE.

 

Advertisement

Advertisement

SPONSORED VIDEO

He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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Most Popular