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Trust is Everything, Says This Minnesota Jeweler

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Dale Thompson of Ken K. thompson Jewelry

Dale Thompson believes that trust is everything.

Go overboard to earn trust. Trust is not just important, it’s everything. Every shop makes errors, but when you do have one, be up front with the customer. Contacting customers about the problem immediately and doing whatever they deem necessary to make it right may cost you in the short term, but it will cement your image as the go-to place for service work. Case in point: We damaged a natural blue sapphire while performing prong work. We called the customer, informing them of the mishap. They arrived, appreciative of the manner in which we handled it and handed us an appraisal with a drastically overstated value, requesting payment for the sapphire. Unflinchingly, we wrote the check. The entire family has been loyal ever since. — Dale Thompson, Ken K. Thompson Jewelry, Bemidji, MN


This article originally appeared in the November 2016 edition of INSTORE.

 

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Trust is Everything, Says This Minnesota Jeweler

mm

Published

on

Dale Thompson of Ken K. thompson Jewelry

Dale Thompson believes that trust is everything.

Go overboard to earn trust. Trust is not just important, it’s everything. Every shop makes errors, but when you do have one, be up front with the customer. Contacting customers about the problem immediately and doing whatever they deem necessary to make it right may cost you in the short term, but it will cement your image as the go-to place for service work. Case in point: We damaged a natural blue sapphire while performing prong work. We called the customer, informing them of the mishap. They arrived, appreciative of the manner in which we handled it and handed us an appraisal with a drastically overstated value, requesting payment for the sapphire. Unflinchingly, we wrote the check. The entire family has been loyal ever since. — Dale Thompson, Ken K. Thompson Jewelry, Bemidji, MN


This article originally appeared in the November 2016 edition of INSTORE.

 

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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