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Don’t Forget to Provide an Experience to Customers, Says Indiana Jeweler

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Dean Brinker of Brinker's Jewelers

Dean Brinker, left, with his brother and co-owner Dirk Brinker, and son, Kyle Brinker, the store’s CFO.

Give an Experience. The most important lesson we have learned from being in the retail business is how important it is to give the customer an experience, rather than only fulfilling a need. It’s all about treating customers and employees how you want to be treated. That little extra step of free gift wrapping, offering bottled water or personally taking a customer back to the service center will go a long way. Giving the customer this experience creates loyalty and repeat customers. These are the people who will talk about you to all of their friends and family, and offer a form of advertising that is priceless! — dean brinker, Brinker’s Jewelers, Evansville, IN


This article originally appeared in the October 2016 edition of INSTORE.

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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Don’t Forget to Provide an Experience to Customers, Says Indiana Jeweler

Published

on

Dean Brinker of Brinker's Jewelers

Dean Brinker, left, with his brother and co-owner Dirk Brinker, and son, Kyle Brinker, the store’s CFO.

Give an Experience. The most important lesson we have learned from being in the retail business is how important it is to give the customer an experience, rather than only fulfilling a need. It’s all about treating customers and employees how you want to be treated. That little extra step of free gift wrapping, offering bottled water or personally taking a customer back to the service center will go a long way. Giving the customer this experience creates loyalty and repeat customers. These are the people who will talk about you to all of their friends and family, and offer a form of advertising that is priceless! — dean brinker, Brinker’s Jewelers, Evansville, IN


This article originally appeared in the October 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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