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Don’t Forget to Provide an Experience to Customers, Says Indiana Jeweler

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Dean Brinker of Brinker's Jewelers

Dean Brinker, left, with his brother and co-owner Dirk Brinker, and son, Kyle Brinker, the store’s CFO.

Give an Experience. The most important lesson we have learned from being in the retail business is how important it is to give the customer an experience, rather than only fulfilling a need. It’s all about treating customers and employees how you want to be treated. That little extra step of free gift wrapping, offering bottled water or personally taking a customer back to the service center will go a long way. Giving the customer this experience creates loyalty and repeat customers. These are the people who will talk about you to all of their friends and family, and offer a form of advertising that is priceless! — dean brinker, Brinker’s Jewelers, Evansville, IN


This article originally appeared in the October 2016 edition of INSTORE.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Don’t Forget to Provide an Experience to Customers, Says Indiana Jeweler

Published

on

Dean Brinker of Brinker's Jewelers

Dean Brinker, left, with his brother and co-owner Dirk Brinker, and son, Kyle Brinker, the store’s CFO.

Give an Experience. The most important lesson we have learned from being in the retail business is how important it is to give the customer an experience, rather than only fulfilling a need. It’s all about treating customers and employees how you want to be treated. That little extra step of free gift wrapping, offering bottled water or personally taking a customer back to the service center will go a long way. Giving the customer this experience creates loyalty and repeat customers. These are the people who will talk about you to all of their friends and family, and offer a form of advertising that is priceless! — dean brinker, Brinker’s Jewelers, Evansville, IN


This article originally appeared in the October 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular