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Don’t Forget to Provide an Experience to Customers, Says Indiana Jeweler

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Dean Brinker of Brinker's Jewelers

Dean Brinker, left, with his brother and co-owner Dirk Brinker, and son, Kyle Brinker, the store’s CFO.

Give an Experience. The most important lesson we have learned from being in the retail business is how important it is to give the customer an experience, rather than only fulfilling a need. It’s all about treating customers and employees how you want to be treated. That little extra step of free gift wrapping, offering bottled water or personally taking a customer back to the service center will go a long way. Giving the customer this experience creates loyalty and repeat customers. These are the people who will talk about you to all of their friends and family, and offer a form of advertising that is priceless! — dean brinker, Brinker’s Jewelers, Evansville, IN


This article originally appeared in the October 2016 edition of INSTORE.

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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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Don’t Forget to Provide an Experience to Customers, Says Indiana Jeweler

Published

on

Dean Brinker of Brinker's Jewelers

Dean Brinker, left, with his brother and co-owner Dirk Brinker, and son, Kyle Brinker, the store’s CFO.

Give an Experience. The most important lesson we have learned from being in the retail business is how important it is to give the customer an experience, rather than only fulfilling a need. It’s all about treating customers and employees how you want to be treated. That little extra step of free gift wrapping, offering bottled water or personally taking a customer back to the service center will go a long way. Giving the customer this experience creates loyalty and repeat customers. These are the people who will talk about you to all of their friends and family, and offer a form of advertising that is priceless! — dean brinker, Brinker’s Jewelers, Evansville, IN


This article originally appeared in the October 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

Promoted Headlines

Most Popular