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What I’ve Learned: Diane Harris

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Retailers tend to feel that if it’s working, why change
it? So, you will always see the same designers in the exact
same spots in the store. I have learned that when the same
food is on the menu, boredom sets in. Every visit to my store
is a different experience with a dose of familiarity. I like to
challenge my customers’ senses. You walk in the door and
it feels like home and then you turn around and “pow!” I
hear this a lot: “What’s different?” “Has the store always
been this color?” I am all about evolving. I tweak my décor
by adding a new chair or display case. The store’s signature
scent is different each visit. I add new designers monthly.
The packaging changes twice a year. I want people to come
in because they know it will be a visit filled with discovery. It
takes more work to keep the “fresh factor” up but I live for
the chance to go to shows and discover the next new thing. — Diane Harris, My House of Style, Birmingham, MI

This article originally appeared in the June 2016 edition of INSTORE.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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What I’ve Learned: Diane Harris

Published

on

Retailers tend to feel that if it’s working, why change
it? So, you will always see the same designers in the exact
same spots in the store. I have learned that when the same
food is on the menu, boredom sets in. Every visit to my store
is a different experience with a dose of familiarity. I like to
challenge my customers’ senses. You walk in the door and
it feels like home and then you turn around and “pow!” I
hear this a lot: “What’s different?” “Has the store always
been this color?” I am all about evolving. I tweak my décor
by adding a new chair or display case. The store’s signature
scent is different each visit. I add new designers monthly.
The packaging changes twice a year. I want people to come
in because they know it will be a visit filled with discovery. It
takes more work to keep the “fresh factor” up but I live for
the chance to go to shows and discover the next new thing. — Diane Harris, My House of Style, Birmingham, MI

This article originally appeared in the June 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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