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What I’ve Learned: Diane Harris

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Retailers tend to feel that if it’s working, why change
it? So, you will always see the same designers in the exact
same spots in the store. I have learned that when the same
food is on the menu, boredom sets in. Every visit to my store
is a different experience with a dose of familiarity. I like to
challenge my customers’ senses. You walk in the door and
it feels like home and then you turn around and “pow!” I
hear this a lot: “What’s different?” “Has the store always
been this color?” I am all about evolving. I tweak my décor
by adding a new chair or display case. The store’s signature
scent is different each visit. I add new designers monthly.
The packaging changes twice a year. I want people to come
in because they know it will be a visit filled with discovery. It
takes more work to keep the “fresh factor” up but I live for
the chance to go to shows and discover the next new thing. — Diane Harris, My House of Style, Birmingham, MI

This article originally appeared in the June 2016 edition of INSTORE.

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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