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What I’ve Learned: Diane Harris

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Retailers tend to feel that if it’s working, why change
it? So, you will always see the same designers in the exact
same spots in the store. I have learned that when the same
food is on the menu, boredom sets in. Every visit to my store
is a different experience with a dose of familiarity. I like to
challenge my customers’ senses. You walk in the door and
it feels like home and then you turn around and “pow!” I
hear this a lot: “What’s different?” “Has the store always
been this color?” I am all about evolving. I tweak my décor
by adding a new chair or display case. The store’s signature
scent is different each visit. I add new designers monthly.
The packaging changes twice a year. I want people to come
in because they know it will be a visit filled with discovery. It
takes more work to keep the “fresh factor” up but I live for
the chance to go to shows and discover the next new thing. — Diane Harris, My House of Style, Birmingham, MI

This article originally appeared in the June 2016 edition of INSTORE.

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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What I’ve Learned: Diane Harris

Published

on

Retailers tend to feel that if it’s working, why change
it? So, you will always see the same designers in the exact
same spots in the store. I have learned that when the same
food is on the menu, boredom sets in. Every visit to my store
is a different experience with a dose of familiarity. I like to
challenge my customers’ senses. You walk in the door and
it feels like home and then you turn around and “pow!” I
hear this a lot: “What’s different?” “Has the store always
been this color?” I am all about evolving. I tweak my décor
by adding a new chair or display case. The store’s signature
scent is different each visit. I add new designers monthly.
The packaging changes twice a year. I want people to come
in because they know it will be a visit filled with discovery. It
takes more work to keep the “fresh factor” up but I live for
the chance to go to shows and discover the next new thing. — Diane Harris, My House of Style, Birmingham, MI

This article originally appeared in the June 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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