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What I’ve Learned: Jay Klos

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If you are not changing, you are losing ground!

— Jay Klos, Grogan’s, Florence, AL

Retail is in a constant state of change and to keep up you have to stay fresh. We first learned this when our customers began to come in asking if we carried the hottest new trends they saw at other stores and in magazines. Our team began traveling to trade shows and connecting with vendors and jewelers to bring us up to speed. Before that, we had just stuck to what we knew always worked. Now we are always researching our customers’ shopping behaviors, finding new ways of reaching out to them via social media, adopting new inventory-tracking methods, updating the store’s physical aesthetics (lighting, displays and décor), looking at new tools for the showroom and shop … the list is endless. Just when you think you’re on top of it, something new comes along and you have to learn a whole new process. We have learned not to fear change because we see it as an opportunity to embrace.

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This article originally appeared in the May 2016 edition of INSTORE.

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Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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What I’ve Learned: Jay Klos

Published

on

If you are not changing, you are losing ground!

— Jay Klos, Grogan’s, Florence, AL

Advertisement

Retail is in a constant state of change and to keep up you have to stay fresh. We first learned this when our customers began to come in asking if we carried the hottest new trends they saw at other stores and in magazines. Our team began traveling to trade shows and connecting with vendors and jewelers to bring us up to speed. Before that, we had just stuck to what we knew always worked. Now we are always researching our customers’ shopping behaviors, finding new ways of reaching out to them via social media, adopting new inventory-tracking methods, updating the store’s physical aesthetics (lighting, displays and décor), looking at new tools for the showroom and shop … the list is endless. Just when you think you’re on top of it, something new comes along and you have to learn a whole new process. We have learned not to fear change because we see it as an opportunity to embrace.

This article originally appeared in the May 2016 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

Promoted Headlines

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