Connect with us

Other Best Stores

What I’ve Learned: Jay Klos



If you are not changing, you are losing ground!

— Jay Klos, Grogan’s, Florence, AL

Retail is in a constant state of change and to keep up you have to stay fresh. We first learned this when our customers began to come in asking if we carried the hottest new trends they saw at other stores and in magazines. Our team began traveling to trade shows and connecting with vendors and jewelers to bring us up to speed. Before that, we had just stuck to what we knew always worked. Now we are always researching our customers’ shopping behaviors, finding new ways of reaching out to them via social media, adopting new inventory-tracking methods, updating the store’s physical aesthetics (lighting, displays and décor), looking at new tools for the showroom and shop … the list is endless. Just when you think you’re on top of it, something new comes along and you have to learn a whole new process. We have learned not to fear change because we see it as an opportunity to embrace.


This article originally appeared in the May 2016 edition of INSTORE.



Wilkerson Testimonials

Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

Promoted Headlines

Most Popular