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What I’ve Learned: Kim Hatchell

Published

9 years ago

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Always be the mood.

Kim Hatchell, sales manager, Galloway & Moseley Jewelers, Sumter, SC

As retailers, we all know appearances are deceiving and no customer should be prejudged. But what some store owners forget is that customers prejudge us too when they walk in the door, and we should always be aware of that, and be ready to give the best first impression possible. You have to be the mood you want to be around. And consciously. I once had a customer ask me “What’s wrong?” and surprised, I said “Not a thing! Why?” The customer replied, “You walked by so quickly with almost a frown on your face.” It shocked me … I was just concentrating on something I needed to do. I became much more aware of my body language and expression after that. It’s not cool to look unhappy!

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This article originally appeared in the April 2015 edition of INSTORE.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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What I’ve Learned: Kim Hatchell

Published

9 years ago

on

Always be the mood.

Kim Hatchell, sales manager, Galloway & Moseley Jewelers, Sumter, SC

As retailers, we all know appearances are deceiving and no customer should be prejudged. But what some store owners forget is that customers prejudge us too when they walk in the door, and we should always be aware of that, and be ready to give the best first impression possible. You have to be the mood you want to be around. And consciously. I once had a customer ask me “What’s wrong?” and surprised, I said “Not a thing! Why?” The customer replied, “You walked by so quickly with almost a frown on your face.” It shocked me … I was just concentrating on something I needed to do. I became much more aware of my body language and expression after that. It’s not cool to look unhappy!

Advertisement

This article originally appeared in the April 2015 edition of INSTORE.

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular