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What I’ve Learned: Kim Hatchell

Published

9 years ago

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Always be the mood.

Kim Hatchell, sales manager, Galloway & Moseley Jewelers, Sumter, SC

As retailers, we all know appearances are deceiving and no customer should be prejudged. But what some store owners forget is that customers prejudge us too when they walk in the door, and we should always be aware of that, and be ready to give the best first impression possible. You have to be the mood you want to be around. And consciously. I once had a customer ask me “What’s wrong?” and surprised, I said “Not a thing! Why?” The customer replied, “You walked by so quickly with almost a frown on your face.” It shocked me … I was just concentrating on something I needed to do. I became much more aware of my body language and expression after that. It’s not cool to look unhappy!

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This article originally appeared in the April 2015 edition of INSTORE.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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What I’ve Learned: Kim Hatchell

Published

9 years ago

on

Always be the mood.

Kim Hatchell, sales manager, Galloway & Moseley Jewelers, Sumter, SC

As retailers, we all know appearances are deceiving and no customer should be prejudged. But what some store owners forget is that customers prejudge us too when they walk in the door, and we should always be aware of that, and be ready to give the best first impression possible. You have to be the mood you want to be around. And consciously. I once had a customer ask me “What’s wrong?” and surprised, I said “Not a thing! Why?” The customer replied, “You walked by so quickly with almost a frown on your face.” It shocked me … I was just concentrating on something I needed to do. I became much more aware of my body language and expression after that. It’s not cool to look unhappy!

Advertisement

This article originally appeared in the April 2015 edition of INSTORE.

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

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