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What I’ve Learned: Kim Hatchell

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Always be the mood.

Kim Hatchell, sales manager, Galloway & Moseley Jewelers, Sumter, SC


As retailers, we all know appearances are deceiving and no customer should be prejudged. But what some store owners forget is that customers prejudge us too when they walk in the door, and we should always be aware of that, and be ready to give the best first impression possible. You have to be the mood you want to be around. And consciously. I once had a customer ask me “What’s wrong?” and surprised, I said “Not a thing! Why?” The customer replied, “You walked by so quickly with almost a frown on your face.” It shocked me … I was just concentrating on something I needed to do. I became much more aware of my body language and expression after that. It’s not cool to look unhappy!

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This article originally appeared in the April 2015 edition of INSTORE.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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What I’ve Learned: Kim Hatchell

Published

on

Always be the mood.

Kim Hatchell, sales manager, Galloway & Moseley Jewelers, Sumter, SC


As retailers, we all know appearances are deceiving and no customer should be prejudged. But what some store owners forget is that customers prejudge us too when they walk in the door, and we should always be aware of that, and be ready to give the best first impression possible. You have to be the mood you want to be around. And consciously. I once had a customer ask me “What’s wrong?” and surprised, I said “Not a thing! Why?” The customer replied, “You walked by so quickly with almost a frown on your face.” It shocked me … I was just concentrating on something I needed to do. I became much more aware of my body language and expression after that. It’s not cool to look unhappy!

Advertisement

This article originally appeared in the April 2015 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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