Connect with us

What I’ve Learned: Kim Hatchell

Published

on

Always be the mood.

Kim Hatchell, sales manager, Galloway & Moseley Jewelers, Sumter, SC


As retailers, we all know appearances are deceiving and no customer should be prejudged. But what some store owners forget is that customers prejudge us too when they walk in the door, and we should always be aware of that, and be ready to give the best first impression possible. You have to be the mood you want to be around. And consciously. I once had a customer ask me “What’s wrong?” and surprised, I said “Not a thing! Why?” The customer replied, “You walked by so quickly with almost a frown on your face.” It shocked me … I was just concentrating on something I needed to do. I became much more aware of my body language and expression after that. It’s not cool to look unhappy!

Advertisement

This article originally appeared in the April 2015 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular

Other Best Stores

What I’ve Learned: Kim Hatchell

Published

on

Always be the mood.

Kim Hatchell, sales manager, Galloway & Moseley Jewelers, Sumter, SC


As retailers, we all know appearances are deceiving and no customer should be prejudged. But what some store owners forget is that customers prejudge us too when they walk in the door, and we should always be aware of that, and be ready to give the best first impression possible. You have to be the mood you want to be around. And consciously. I once had a customer ask me “What’s wrong?” and surprised, I said “Not a thing! Why?” The customer replied, “You walked by so quickly with almost a frown on your face.” It shocked me … I was just concentrating on something I needed to do. I became much more aware of my body language and expression after that. It’s not cool to look unhappy!

Advertisement

This article originally appeared in the April 2015 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular