Connect with us

What I’ve Learned: Michelle Shetler & Kelly Wade Fry

Published

on

You must manage customer expectations.

Michelle Shetler & Kelly Wade Fry,
Shetler Wade Jewelers, San Antonio, TX

Managing customer expectations is one of the most important lessons we have learned to make, and keep, our customers happy. And happy clients are clients forever! One of the keys is really listening to what the customer wants. The other is to under-promise and over-deliver. We do not make promises that we cannot keep. By knowing our limits and being honest about them, we can deliver quality results without any setbacks to the customer. This is especially important when setting deadlines with our customers. It is always best to give a bit of wiggle room to avoid any customer disappointment.

Advertisement

This article originally appeared in the January 2016 edition of INSTORE.

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular

Other Best Stores

What I’ve Learned: Michelle Shetler & Kelly Wade Fry

Published

on

You must manage customer expectations.

Michelle Shetler & Kelly Wade Fry,
Shetler Wade Jewelers, San Antonio, TX

Advertisement

Managing customer expectations is one of the most important lessons we have learned to make, and keep, our customers happy. And happy clients are clients forever! One of the keys is really listening to what the customer wants. The other is to under-promise and over-deliver. We do not make promises that we cannot keep. By knowing our limits and being honest about them, we can deliver quality results without any setbacks to the customer. This is especially important when setting deadlines with our customers. It is always best to give a bit of wiggle room to avoid any customer disappointment.

This article originally appeared in the January 2016 edition of INSTORE.

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular