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What I’ve Learned: Michelle Shetler & Kelly Wade Fry

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You must manage customer expectations.

Michelle Shetler & Kelly Wade Fry,
Shetler Wade Jewelers, San Antonio, TX

Managing customer expectations is one of the most important lessons we have learned to make, and keep, our customers happy. And happy clients are clients forever! One of the keys is really listening to what the customer wants. The other is to under-promise and over-deliver. We do not make promises that we cannot keep. By knowing our limits and being honest about them, we can deliver quality results without any setbacks to the customer. This is especially important when setting deadlines with our customers. It is always best to give a bit of wiggle room to avoid any customer disappointment.

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This article originally appeared in the January 2016 edition of INSTORE.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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What I’ve Learned: Michelle Shetler & Kelly Wade Fry

Published

on

You must manage customer expectations.

Michelle Shetler & Kelly Wade Fry,
Shetler Wade Jewelers, San Antonio, TX

Advertisement

Managing customer expectations is one of the most important lessons we have learned to make, and keep, our customers happy. And happy clients are clients forever! One of the keys is really listening to what the customer wants. The other is to under-promise and over-deliver. We do not make promises that we cannot keep. By knowing our limits and being honest about them, we can deliver quality results without any setbacks to the customer. This is especially important when setting deadlines with our customers. It is always best to give a bit of wiggle room to avoid any customer disappointment.

This article originally appeared in the January 2016 edition of INSTORE.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular