Connect with us

What I’ve Learned: Michelle Shetler & Kelly Wade Fry

Published

on

You must manage customer expectations.

Michelle Shetler & Kelly Wade Fry,
Shetler Wade Jewelers, San Antonio, TX

Managing customer expectations is one of the most important lessons we have learned to make, and keep, our customers happy. And happy clients are clients forever! One of the keys is really listening to what the customer wants. The other is to under-promise and over-deliver. We do not make promises that we cannot keep. By knowing our limits and being honest about them, we can deliver quality results without any setbacks to the customer. This is especially important when setting deadlines with our customers. It is always best to give a bit of wiggle room to avoid any customer disappointment.

Advertisement

This article originally appeared in the January 2016 edition of INSTORE.

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular

Other Best Stores

What I’ve Learned: Michelle Shetler & Kelly Wade Fry

Published

on

You must manage customer expectations.

Michelle Shetler & Kelly Wade Fry,
Shetler Wade Jewelers, San Antonio, TX

Advertisement

Managing customer expectations is one of the most important lessons we have learned to make, and keep, our customers happy. And happy clients are clients forever! One of the keys is really listening to what the customer wants. The other is to under-promise and over-deliver. We do not make promises that we cannot keep. By knowing our limits and being honest about them, we can deliver quality results without any setbacks to the customer. This is especially important when setting deadlines with our customers. It is always best to give a bit of wiggle room to avoid any customer disappointment.

This article originally appeared in the January 2016 edition of INSTORE.

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular