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What I Wish I Had Said to the Couple Who Asked for Custom Wedding Bands the Very Next Day

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“A lack of planning on your part does not create an emergency on mine.”

To the young couple who came in for very specific wedding bands on a Saturday. I figured everything up and told them I could have them Monday afternoon. They said that wouldn’t work as the ceremony was Sunday, less than 24 hours away! My manners kept me from admonishing them.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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