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Woulda Coulda Shoulda

What I Wish I Had Said to the Couple Who Asked for Custom Wedding Bands the Very Next Day

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“A lack of planning on your part does not create an emergency on mine.”

To the young couple who came in for very specific wedding bands on a Saturday. I figured everything up and told them I could have them Monday afternoon. They said that wouldn’t work as the ceremony was Sunday, less than 24 hours away! My manners kept me from admonishing them.

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Woulda Coulda Shoulda

What You Wish You Could Say to The Person Who Asks If You Do Free Appraisals

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“Yes, we do. We love providing services for free. It’s what keeps us in business. What other handouts would you like today?”

… To the person who calls and ask if we do free jewelry appraisals.

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

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Woulda Coulda Shoulda

What One Jeweler Wished He Could Have Said to The Client Who Accused Him of Eating Steak and Lobster

His customer thought he was making a fortune on marked-up jewelry.

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“Do I look like I eat steak and lobster dinners?”

… To the customer who said: “I won’t pay retail and I won’t pay that price. I know you mark up jewelry. I won’t pay for your steak and lobster dinners.” (I sold him the ring anyway because it was on memo and I was still making just enough to eat a cracker.)

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

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Woulda Coulda Shoulda

What One Jeweler Wished He Could Have Said to The Person Who Complained About the Repair on a Rusted Cartier

Well, what did you expect?

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“Your watch had open heart surgery; it’s going to have a few scars!”

To the client who brought in a 40-year-old completely rusted Cartier watch for service. There was no fixing the movement, so we replaced it with a new one. In the process, the dial dented and the paint began to chip. We refinished the dial at no charge. The client was unhappy with the new logo because it looks slightly different than the original one.

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