Woulda Coulda Shoulda

What I Wish I Had Said to the Couple Who Asked for Custom Wedding Bands the Very Next Day

Published

7 years ago

August 18, 2017

INSTORE Staff Instore September 2017 Issue

“A lack of planning on your part does not create an emergency on mine.”

To the young couple who came in for very specific wedding bands on a Saturday. I figured everything up and told them I could have them Monday afternoon. They said that wouldn’t work as the ceremony was Sunday, less than 24 hours away! My manners kept me from admonishing them.

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

click to Comment(Comment)

Up Next

How I Should Have Answered the Customer Who Told Me Zales Would Pay More for Her Ring

Don't Miss

What I Wish I Had Said to the Bully Who Bashed My Company for Not Being Responsive Enough

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”