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What One Jeweler Learned About Trying to Do Everything Herself

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Yes, when you hire others to help you, you might think they don’t work as fast or as well as you do, but guess what? That’s OK. You can’t do it all, and it frees you to think about the business overall, maybe try new things, who knows? Eve J. Alfille, Eve J. Alfille Gallery and Studio, Evanston, IL


This article originally appeared in the February 2018 edition of INSTORE.

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Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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