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What One Jeweler Learned About Trying to Do Everything Herself

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Yes, when you hire others to help you, you might think they don’t work as fast or as well as you do, but guess what? That’s OK. You can’t do it all, and it frees you to think about the business overall, maybe try new things, who knows? Eve J. Alfille, Eve J. Alfille Gallery and Studio, Evanston, IL


This article originally appeared in the February 2018 edition of INSTORE.

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Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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