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What One Jeweler Wished He Could Have Said to The Client Who Accused Him of Eating Steak and Lobster

His customer thought he was making a fortune on marked-up jewelry.




“Do I look like I eat steak and lobster dinners?”

… To the customer who said: “I won’t pay retail and I won’t pay that price. I know you mark up jewelry. I won’t pay for your steak and lobster dinners.” (I sold him the ring anyway because it was on memo and I was still making just enough to eat a cracker.)

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

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Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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