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What One Jeweler Wished He Could Have Said to The Client Who Accused Him of Eating Steak and Lobster

His customer thought he was making a fortune on marked-up jewelry.

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What One Jeweler Wished He Could Have Said to The Client Who Accused Him of Eating Steak and Lobster

“Do I look like I eat steak and lobster dinners?”

… To the customer who said: “I won’t pay retail and I won’t pay that price. I know you mark up jewelry. I won’t pay for your steak and lobster dinners.” (I sold him the ring anyway because it was on memo and I was still making just enough to eat a cracker.)

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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