Woulda Coulda Shoulda

What One Jeweler Wished He Could Have Said to The Client Who Accused Him of Eating Steak and Lobster

His customer thought he was making a fortune on marked-up jewelry.

Published

6 years ago

November 20, 2018

INSTORE Staff Instore November 2018 Issue

What One Jeweler Wished He Could Have Said to The Client Who Accused Him of Eating Steak and Lobster

“Do I look like I eat steak and lobster dinners?”

… To the customer who said: “I won’t pay retail and I won’t pay that price. I know you mark up jewelry. I won’t pay for your steak and lobster dinners.” (I sold him the ring anyway because it was on memo and I was still making just enough to eat a cracker.)

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."