Connect with us

What’s the Best Time for a Jeweler to Post on Facebook?

mm

Published

on

What’s the Best Time for a Jeweler to Post on Facebook?

When it comes to social media, jewelers tend to believe that it’s the early bird who catches their followers’ attention. The hours between 7 a.m. and noon were clearly the most popular, accounting for more than half (53%) of the responses when we asked store owners in our 2016 Big Survey for the best time to post.

While the morning is probably the most convenient time for store owners to post, given that afternoons tend to be the busiest part of their day, it may not be the optimal time to encourage engagement — numerous studies by marketing companies suggests the afternoon hours during weekdays generally work better for business messages.

There is also quite a disparity among the different social media channels. An excellent roundup of recent studies (instr.us/10162) done by CoSchedule (the maker of a social media calendar tool) concludes, for example, that the best time to post on Facebook is 1-4 p.m. late into the week and on weekends. In contrast, the best times for the other mediums were scattered throughout the day and the week.

What’s the Best Time for a Jeweler to Post on Facebook?

  • Twitter: Noon-3 p.m. worked well with a peak time around 5 p.m. on workdays.
  • Pinterest: Saturdays are your best bet — and later at night.
  • LinkedIn: Midweek posting from 5-6 p.m.
  • Google+: The beginning of the workday morning (which suggests that at least here, jewelers are getting it right).
  • Instagram: Outside work hours. Instagram gets very low engagement on the weekends and during work hours. Surprisingly, 2 a.m. posts do well.

As for the best days to send out your email bulletins, here jewelers were much more in line with studies (instr.us/10163) that show emails sent on Tuesdays generate the highest open and click rates followed by those sent on Thursdays.

Advertisement

(So if you send two emails a week, send the first on Tuesday — 10 a.m. tends to perform best — and the second on Thursday.)

Of course, the great thing about digital marketing is that it is possible to track your response rates and to experiment to find the best times to reach your particular customers. It may be that those mid-morning hours are best for most jewelry retailers.

 

This article is an online extra for INSTORE Online.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular

Tips and How-To

What’s the Best Time for a Jeweler to Post on Facebook?

mm

Published

on

What’s the Best Time for a Jeweler to Post on Facebook?

When it comes to social media, jewelers tend to believe that it’s the early bird who catches their followers’ attention. The hours between 7 a.m. and noon were clearly the most popular, accounting for more than half (53%) of the responses when we asked store owners in our 2016 Big Survey for the best time to post.

While the morning is probably the most convenient time for store owners to post, given that afternoons tend to be the busiest part of their day, it may not be the optimal time to encourage engagement — numerous studies by marketing companies suggests the afternoon hours during weekdays generally work better for business messages.

There is also quite a disparity among the different social media channels. An excellent roundup of recent studies (instr.us/10162) done by CoSchedule (the maker of a social media calendar tool) concludes, for example, that the best time to post on Facebook is 1-4 p.m. late into the week and on weekends. In contrast, the best times for the other mediums were scattered throughout the day and the week.

What’s the Best Time for a Jeweler to Post on Facebook?

Advertisement
  • Twitter: Noon-3 p.m. worked well with a peak time around 5 p.m. on workdays.
  • Pinterest: Saturdays are your best bet — and later at night.
  • LinkedIn: Midweek posting from 5-6 p.m.
  • Google+: The beginning of the workday morning (which suggests that at least here, jewelers are getting it right).
  • Instagram: Outside work hours. Instagram gets very low engagement on the weekends and during work hours. Surprisingly, 2 a.m. posts do well.

As for the best days to send out your email bulletins, here jewelers were much more in line with studies (instr.us/10163) that show emails sent on Tuesdays generate the highest open and click rates followed by those sent on Thursdays.

(So if you send two emails a week, send the first on Tuesday — 10 a.m. tends to perform best — and the second on Thursday.)

Of course, the great thing about digital marketing is that it is possible to track your response rates and to experiment to find the best times to reach your particular customers. It may be that those mid-morning hours are best for most jewelry retailers.

 

This article is an online extra for INSTORE Online.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular