Connect with us

Tips and How-To

What’s the Next ‘Breakout Category’ in Jewelry?



Times are changing, and so are consumers’ tastes in jewelry — at least to a degree.

For Big Survey 2016, we asked, “What do you think will be the next breakout category in jewelry?”

The most popular answer was yellow gold, followed closely by lab-grown diamonds.

What’s interesting is that in our 2014 survey, lab-grown diamonds didn’t even make the top 10. It just goes to show how quickly that particular trend has emerged.

In this year’s survey, we also got some insight into exactly what our readers think about lab-grown diamonds.


Check out additional Big Survey 2016 coverage here.


This article is an online extra for INSTORE Online.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular