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What to Do for Get Out of the Dog House Day, Take Your Webmaster to Lunch Day and Other Big July Dates

There’s also a string of back-up dates that give people a second chance to celebrate the important people in their lives.





24 To be sure, July is not a prime month for calendar dates. But if you’re in the store while the rest of the country is at the beach, why not give your marketing chops a workout by coming up with something fun to promote COUSINS DAY (today), GORGEOUS GRANDMA DAY (on the 23rd, not to be confused with Grandparents Day in September), PARENT DAY (the 24th, which is obviously a great fallback for anyone who missed Mother’s or Father’s Day) and AUNTIES DAY (27th).

3 Hey, good looking, today is COMPLIMENT YOUR MIRROR DAY. Your store has just survived the worst pandemic in 100 years. That’s no mean feat. Make sure you tell that to any other mirrors you meet today.

6 Should you hire an SEO expert? Be blogging? How big a deal is a shopping cart? The answers to all those questions for the price of a steak sandwich on TAKE YOUR WEBMASTER TO LUNCH DAY. It’s a bargain!

18 For GET OUT OF THE DOGHOUSE DAY, be sure to remind the poor unfortunate souls in your marketplace that jewelry goes a long way toward getting out of that doghouse … at least for a little while.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



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