Calendar

What to Do for Get Out of the Dog House Day, Take Your Webmaster to Lunch Day and Other Big July Dates

There’s also a string of back-up dates that give people a second chance to celebrate the important people in their lives.

Published

2 years ago

June 8, 2022

INSTORE Staff Instore June 2022 Issue

24 To be sure, July is not a prime month for calendar dates. But if you’re in the store while the rest of the country is at the beach, why not give your marketing chops a workout by coming up with something fun to promote COUSINS DAY (today), GORGEOUS GRANDMA DAY (on the 23rd, not to be confused with Grandparents Day in September), PARENT DAY (the 24th, which is obviously a great fallback for anyone who missed Mother’s or Father’s Day) and AUNTIES DAY (27th).

3 Hey, good looking, today is COMPLIMENT YOUR MIRROR DAY. Your store has just survived the worst pandemic in 100 years. That’s no mean feat. Make sure you tell that to any other mirrors you meet today.

6 Should you hire an SEO expert? Be blogging? How big a deal is a shopping cart? The answers to all those questions for the price of a steak sandwich on TAKE YOUR WEBMASTER TO LUNCH DAY. It’s a bargain!

18 For GET OUT OF THE DOGHOUSE DAY, be sure to remind the poor unfortunate souls in your marketplace that jewelry goes a long way toward getting out of that doghouse … at least for a little while.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”