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What to Do for Get Out of the Dog House Day, Take Your Webmaster to Lunch Day and Other Big July Dates

There’s also a string of back-up dates that give people a second chance to celebrate the important people in their lives.





24 To be sure, July is not a prime month for calendar dates. But if you’re in the store while the rest of the country is at the beach, why not give your marketing chops a workout by coming up with something fun to promote COUSINS DAY (today), GORGEOUS GRANDMA DAY (on the 23rd, not to be confused with Grandparents Day in September), PARENT DAY (the 24th, which is obviously a great fallback for anyone who missed Mother’s or Father’s Day) and AUNTIES DAY (27th).

3 Hey, good looking, today is COMPLIMENT YOUR MIRROR DAY. Your store has just survived the worst pandemic in 100 years. That’s no mean feat. Make sure you tell that to any other mirrors you meet today.

6 Should you hire an SEO expert? Be blogging? How big a deal is a shopping cart? The answers to all those questions for the price of a steak sandwich on TAKE YOUR WEBMASTER TO LUNCH DAY. It’s a bargain!

18 For GET OUT OF THE DOGHOUSE DAY, be sure to remind the poor unfortunate souls in your marketplace that jewelry goes a long way toward getting out of that doghouse … at least for a little while.



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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