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What to Say to That Wavering Engagement Ring Buyer to Close the Sale

This is a great way to show how excited you are about a gift purchased in your store.

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What to Say to That Wavering Engagement Ring Buyer to Close the Sale

“I can tell that this is the perfect piece. Just one request: after you give this to her, bring her by the store and let us see it on her finger.”

Why use it? It confers your experience and taste on the customer’s judgment while also indicating how excited you are about this important moment in their lives.

When to use it? To reassure and close a sale with a wavering customer.

SOURCE: INSTORE

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Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."

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