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What to Say to That Wavering Engagement Ring Buyer to Close the Sale

This is a great way to show how excited you are about a gift purchased in your store.

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What to Say to That Wavering Engagement Ring Buyer to Close the Sale

“I can tell that this is the perfect piece. Just one request: after you give this to her, bring her by the store and let us see it on her finger.”

Why use it? It confers your experience and taste on the customer’s judgment while also indicating how excited you are about this important moment in their lives.

When to use it? To reassure and close a sale with a wavering customer.

SOURCE: INSTORE

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

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After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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