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What to Say to The Hunter’s Jewelry-Loving Spouse

Because everybody deserves a little treat, don’t they?

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“This is your Remington 783/This is your boat.”

Why use it? It’s a sly way of giving the spouse of a hunter or fisherman permission to indulge in one of her passions.

When to use it? Now. It’s the start of hunting season in many parts of the country, and many “deer widows” are no doubt thinking that perhaps they deserve a little treat, too.

Source: Instore

Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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This Is The Best Line to Use When You Just Can’t Do Something

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“I’m not comfortable with that.”

Why use it? This is a good enough reason to object to anything because comfort is everything. And people won’t inquire why it’s not comfortable; they’ll respect your choice. You don’t have to defend it.

Source: Scott Ginsberg, a.k.a. “That Guy with the Nametag,” networking expert and author

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What to Say to That Wavering Engagement Ring Buyer to Close the Sale

This is a great way to show how excited you are about a gift purchased in your store.

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“I can tell that this is the perfect piece. Just one request: after you give this to her, bring her by the store and let us see it on her finger.”

Why use it? It confers your experience and taste on the customer’s judgment while also indicating how excited you are about this important moment in their lives.

When to use it? To reassure and close a sale with a wavering customer.

SOURCE: INSTORE

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What to Say to the Customer Who Comes In with a Printout

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“I’m glad you researched this; it’s going to make my job easier.”

When to say it? To the customer who says “I saw it on the Internet for less.”

Why say it? It’s a compliment and re-establishes your ground as the expert. Go on to inform your customer that each of your diamonds has been personally selected, and that each has to meet strict tolerances. Remind them further that diamond buyers purchase based on beauty, not lab report criteria — that two diamonds with similar characteristics can appear totally different to the naked eye.

Source: Shane Decker

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