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What to Say When a Client Just Needs a Little Courage

Sometimes all it takes is a little push.

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What to Say When a Client Just Needs a Little Courage

“Go ahead, close your eyes and jump in.”

When to say it? To the young man who says he’s just not sure about an engagement ring purchase.

Why say it? They call it taking the leap for a reason: it requires courage and faith. And sometimes a little push from a friendly sales associate.

Source: Donna Burgess, Occasions Fine Jewelry, Midland, TX

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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