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What to Tell a Customer When a Diamond Falls Out During Cleaning

Said with a smile, this stirs a wave of relief in the client.

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“Good news! Your diamond fell out here, not on the street.”

When to say it? When a stone falls out during a quick cleaning.

Why say it? Said with a smile, it stirs a wave of relief in the customer and they are usually happy to give you the repair job. Laura Stanley, Laura Stanley Personal Jeweler, Little Rock, AR

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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