(PRESS RELEASE) A third-party light performance score makes it easy to differentiate yourself you’re your local competition. It easily communicates the meaning and value of brightness and brilliance.
GN Diamond provides retailers with an easy-to-use link or QR code to display a natural diamond’s light performance. This 3rd party score proves why one diamond is better than another and helps create and solidify sales.
Within seconds, consumers understand the value of this luxury product and why it is so important to buy the diamond which you are presenting. It has always helped with reducing negotiations by as much as 50% because of its uniqueness. Since people understand what they are buying and understand the value, seldom will they ask for a better price.
Referrals will also increase because customers are excited to tell their family and friends. When receiving diamonds from GN, an easy-to-use QR code is displayed on all cases and diamond papers. In addition, before receiving the diamond, a link is easily shared or may be viewed on the GN Diamond app or website. This link may also be sent to end consumers to build their excitement before entering your store.
GN Diamond’s new app and Diamond Hunt use clear visuals to demonstrate to the customer exactly what it means when you say a diamond has excellent light performance. The customer can easily compare any diamonds in your inventory to see how subtle differences in color, clarity, cut, and brightness affect overall brilliance and quality, explaining why one diamond is valued higher than another. And customers have peace of mind knowing the light performance score is an objective, third-party grading.
Advertisement
GN Diamond is dedicated to developing practical tools that make it more convenient for customers to do business with you. Visit here and contact us to learn how to add a diamond listing that truly dazzles to your website. Our sales representatives are available 7 days a week at [email protected].
Exceeding Every Expectation: How Wilkerson Helped d’Original Jewelers Achieve an Outstanding Retirement Sale
When David Rees decided to retire after 34 years of serving Bellevue, Washington’s Eastside, he and his wife knew their exit from d’Original Jewelers needed to honor their decades-long commitment to customers while meeting their financial goals. Since opening in 1990, David had built a reputation as one of the area’s most trusted names for diamonds, custom jewelry, and repairs.
Understanding that a successful retirement sale requires more than just discounting merchandise, David chose Wilkerson to manage his transition. What impressed him most was their attention to detail, particularly in accounting and sales projections. The results far exceeded his expectations — the sale significantly outperformed projections, delivering exceptional financial results that surpassed his retirement goals.
“They were always there for support. If we needed anything, they were able to accomplish that,” David shares. For jewelers contemplating retirement, David’s experience demonstrates Wilkerson’s proven ability to deliver outstanding results while providing comprehensive support throughout the entire process. His recommendation? “100% yes.”
