(PRESS RELEASE) A third-party light performance score makes it easy to differentiate yourself you’re your local competition. It easily communicates the meaning and value of brightness and brilliance.
GN Diamond provides retailers with an easy-to-use link or QR code to display a natural diamond’s light performance. This 3rd party score proves why one diamond is better than another and helps create and solidify sales.
Within seconds, consumers understand the value of this luxury product and why it is so important to buy the diamond which you are presenting. It has always helped with reducing negotiations by as much as 50% because of its uniqueness. Since people understand what they are buying and understand the value, seldom will they ask for a better price.
Referrals will also increase because customers are excited to tell their family and friends. When receiving diamonds from GN, an easy-to-use QR code is displayed on all cases and diamond papers. In addition, before receiving the diamond, a link is easily shared or may be viewed on the GN Diamond app or website. This link may also be sent to end consumers to build their excitement before entering your store.
GN Diamond’s new app and Diamond Hunt use clear visuals to demonstrate to the customer exactly what it means when you say a diamond has excellent light performance. The customer can easily compare any diamonds in your inventory to see how subtle differences in color, clarity, cut, and brightness affect overall brilliance and quality, explaining why one diamond is valued higher than another. And customers have peace of mind knowing the light performance score is an objective, third-party grading.
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GN Diamond is dedicated to developing practical tools that make it more convenient for customers to do business with you. Visit here and contact us to learn how to add a diamond listing that truly dazzles to your website. Our sales representatives are available 7 days a week at sales@gndiamond.com.
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
