Connect with us

Manager's To Do

What You Need to Be Doing in Your Business This April

mm

Published

on

Week 1 April 3-8

INVENTORY It’s a new quarter, time to shake things up. Opt for trendy colors in showcases that can be changed with the seasons (the Pantone recommendations are a good place to start). 

CUSTOMER SERVICE Help prevent sales-gone-wrong and staff infighting by training your team never to make assumptions, says Kelly Williams of K.W. Goldsmith (Minneapolis, MN), PICTURED. “Ask questions and clear up confusion. I never assume anything.”

SPIFFS This Saturday, choose three of your oldest items and have your staff wear them, show them to clients and tell them why they are so special. Pay $50 or $100 to any staff member who can sell one. 

MARKETING Target those expected tax refunds. Advertise a “Tax Day Layaway” sale on April 16. Any layaway gets 10 percent off the ticket price.


Week 2 April 10-15

MARKETING Need an event for Mother’s Day (May 14) this year? Why not celebrate with a “Mom Appreciation” event in your store. Cross-promote with a local salon or spa.

Advertisement

MARKETING There are a string of mini-selling dates coming up including prom season, communions and graduation. Draw up a schedule for case displays and email bulletins.

MANAGEMENT Find time this week for a few quality minutes of conversation with each staff member. It’ll do wonders for their morale and give you ideas into what motivates them.

RESEARCH Take part in a bridal fair to get up to speed on June wedding trends and grooms’ gifts.


Week 3 April 17-22

INVENTORY Finalize Father’s Day watch and jewelry orders. And don’t forget anniversary jewelry — your ticket to profiting from all those June weddings of years past.

METALS Shipping gold to a refiner? Ask him if he’ll take your watch batteries (they usually contain silver). Consider it your good deed ahead of Earth Day (April 22).

SALES FLOOR Buy a Suspicious Incident Logbook for employees to record things that appear to be “not quite right.” The log can be used to write down license plate numbers, names used, time, physical description and other information that may later help police.

Advertisement
Week 4April 24-29

MARKETING Brush off the cobwebs in your old marketing files. Revisit successful promotions from the past and reconsider ideas that might deserve a second look. 

SHOP Gold prices got a bump from the Trump electoral win but overall continue to decline. Send all those bench sweeps and polishing dust to the refiner before they lose more value.

BUYING We’re moving into the heart of show season. Develop a product launch plan and schedule training sessions to ensure the successful sell-through of the product you will order.

MERCHANDISING Create some signs that declare “Top 5 Mother’s Day Gift Ideas” to place in your cases. Make sure your suggestions cover the important price ranges.


This article originally appeared in the April 2017 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Having a Moving Sale? Let Wilkerson Do the Heavy Lifting

For Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”

Promoted Headlines

Manager's To Do

Holiday Social Media Tips, How to Keep Spirits Bright, and More Manager’s To-Do Items for December

Be sure your staff are prepared both mentally and physically.

mm

Published

on

Dec. 1-7

REPAIRS Make sure all staff are aware of your cut-off dates for accepting repairs and special orders for Christmas. Stick to it even if it means turning down a sale — better that than not to be able to fulfill it. (And if it just absolutely, positively has to be fixed, note your “emergency service” charge and split the cash with your jewelers.)

MARKETING Start posting photos of your two best-selling jewelry pieces on Facebook each day. Post the first when you open, and the other around 3 p.m. Launch three new Pinterest pages: Last-minute gift ideas for her; Last-minute gift ideas for him; Gift ideas under $100. Ask each of your employees to post at least one photo a day to your store’s Instagram account (and don’t forget the hashtags!). Watch for feedback and keep the conversation going.

DIAMONDS Get on the phone to diamond reps and get in more memo diamonds so you have time to work with those early shoppers before the chaos sets in. Every sale you make now in the first half of December is found money.

Advertisement

Dec 8-14

TRAINING Changes in small behaviors can have huge results. Each day, ask employees to keep in mind one specific behavior. It could be mimicking, maintaining eye contact, smiling, getting customers to try on items, getting permission to follow up, and asking “So … who else is on your list?”

MARKETING Keep phoning customers for wish lists, one-year jewelry tune-ups, etc. If someone’s been on their feet for hours and needs a break, send them to the back to start making those calls.

Dec 15-21

HEALTh “Research studies say that low blood sugar levels are associated with lower overall blood flow to the brain, which means bad decisions,” says Dr. Mark Hyman, author of The Blood Sugar Solution. To keep your blood sugar stable, Hyman suggests eating a nutritious breakfast with some protein like eggs, protein shake or nut butters. Then have smaller meals throughout the day.

Dec 22-28

SALES FLOOR Take some of the stress out of last-minute shopping by offering food, drink and good music. Even if you’re not having an official Christmas Eve party, make sure that there’s nourishment (of the literal and spiritual kind) to keep the stress low and the spirits high.

MANAGEMENT Before you close up on Christmas Eve, thank every team member personally for his/her effort.

Advertisement

Dec 29-Jan 4

CRM 2019 is almost a wrap. Send out thank-you cards to every customer, even those who just bought a battery. For your best customers, make follow-up calls (or send texts for younger customers). “So, how did it go?” If not well, tell them to come in and take advantage of your exchange policy.

RETURNS Say it three times: Returns are good, returns are … Yep, return week is upon us. Handle it well and those customers will return, too.

Continue Reading

Calendar

Cyber Monday, Tick Tock Day and More Important December Dates for Jewelers

Be ready with the right questions on Christmas Eve.

mm

Published

on

24 Jewelry: a gift that communicates thoughtful reflection, even when it’s bought at 6:55 p.m. on CHRISTMAS EVE. A certain kind of man knows this. He’s the Last-Minute Man, and there are a lot of them (21 percent of men don’t even start their shopping until the Saturday before Christmas). Coupled with their tardiness, they tend to be clueless. Coach your employees to ask about the colors that spouses or partners wear, whether they prefer gold or silver, and if they favor big or small earrings.

2 CYBER MONDAY is the No. 2 shopping day, reaching $7.9 billion in sales last year. Be sure to highlight a few specials on your website. Shoppers will be looking for them.

4 ROCKEFELLER CENTER HITS THE SWITCH on its landmark Christmas tree today. You should too. Customers want to see lights, decorations and reindeer carved from ice.

29 Today is TICK TOCK DAY as 2019 winds down. Quickly knock off one or two of those important but not urgent things that have been loitering on your to-do list.

Continue Reading

Calendar

A Good Idea for Thanksgiving, and More Important Dates for November

Includes a fitting tribute to the quiz show Twenty Questions.

mm

Published

on

2 The quiz show TWENTY QUESTIONS MADE ITS DEBUT on national television on this day 70 years ago. Mark the occasion by brainstorming 20 questions to get your customers talking. Sami Fine Jewelry in Fountain Hills, AZ, came up with a list that ranged from icebreakers like “What kind of pets do you own?” to those with a specific sale in mind: “How would you like to be a hero for under $100?”

19 Mark management expert PETER DRUCKER’S BIRTHDAY by saying no to something that you feel is vaguely important, but if you were to be brutally realistic, you don’t have time for.

28 Get in the spirit of THANKSGIVING by sending a goodie bag to your best 50 customers (be sure to include a coupon). It’s likely they provide an outsized contribution to your success.

29 It’s showtime! BLACK FRIDAY marks the traditional start of the shopping season. Spur your holiday sales with a special coupon mailed to your customer list.

Continue Reading

Most Popular