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What You Wish You Could Have Said to That Cheapskate Husband

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You want to spend what on her 25th anniversary present? And that new 911 Turbo Carrera in the parking lot was how much?

To the man looking to get away with spending a low-ball amount on his wife.

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here

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Les Georgettes

It’s All About Choices

With beautiful jewelry from Les Georgettes, choice is everything. Choose a design. Change colors. With 30 styles, 3 finishes and 48 stunning leather colors, you’ll never be at a loss for a unique piece of jewelry. Create, mix, stack and collect Les Georgettes by Altesse. Made in France.

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The Jeweler Cartoons

Cartoon: The Jeweler Gets Performance Anxiety

It happens to the best of us.

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Fun

Video: I Replied to a Diamond Scam Email … And Here’s What Happened

Kyle Bullock turns the tables on a fraudster.

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YOU PROBABLY KNOW Kyle Bullock from his “Over the Counter” podcast, in which he tells often-heartwarming tales from the jewelry industry.

But he also has a taste for the absurd, as he shows in a new YouTube video where he turns the tables on a scammer.

As he explains in the YouTube video description:

It was a boring week at work when I received a simple email: “I HAVE BIGGEST DIAMOND FOR SALE.” Of course, I had to bite.

What followed was an elaborate, ridiculous, hilarious ride of lies and deceit and a big tribute to Taylor Swift.

I urge you – the BEST course of action to take with scam email is to IGNORE and DELETE the emails… unless it leads to a great YouTube video.

This video is brought to you by Bullock’s Jewelry and you can see more by going to KyleRBullock.com.

And yes, all of this is 100% real!

Watch the clip:

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Gem Quiz

Olivine? Peridot? Beryl? No … I Am The Deceiver

Consider this a test of your knowledge of the Mohs scale.

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I SHOULDN’T HAVE TO say more than I’m the defining mineral for 5 on the Mohs Scale of Hardness, and the hands of 20,000 knowing jewelers should reach for the sky … but then I’d have to stop talking about myself and I am a fascinating character — one with a real hunger to be all things to all people. I’m used to clean up nuclear waste, to fluoridate water, and to manufacture fertilizer. I am in your teeth and bones and while I am only infrequently used as a gemstone, I have been mistaken for much more valuable minerals such as olivine, peridot and beryl. Hence the Greek origins of my name — I am the deceiver.
Who am I?

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