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What’s in a Name? Does It Really Matter with Fire Like This?

I have a higher dispersion than diamond and come in a lovely yellowy green.





I AM ONE OF those stones where mineralogists and gemologists diverge on nomenclature, with the former getting all hung up on my titanium properties and the latter sticking with my lovely traditional name that audibly evokes thoughts of clean, lean and yellowy green. I am one of the few minerals with a dispersion higher than a diamond, but my modest rating on the Mohs scale means I am usually too fragile to be used in rings.

Who am I?

Chris Burslem is Group Managing Editor at SmartWork Media.



Put Your Trust in Wilkerson

To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips Pitts, owner of two Parris Jewelers stores in Hattiesburg, Miss., said he felt immediately when he first talked to Wilkerson’s Rick Hayes. He was just about to launch an anniversary sale. And he chose Wilkerson to handle all the details — from the marketing to the sales floor. “Rick cared what was going to happen to Parris Jewelers,” says Pitts. “Not just during the sale but after the sale.” Would he recommend Wilkerson to other jewelers contemplating a large-scale sale? Absolutely, says Pitts, who says the results “exceeded their expectations.” His trust in Wilkerson has only grown after the numbers came in. “They were interested in me fulfilling and what I need to fulfill to make my company better.”

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