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When Jewelers Need a Pick-Me-Up, Here’s What They Do

Everything from Jethro Tull to glassblowing to INSTORE Magazine.




Question: What’s your “go-to” when you need a little pick-me-up during your day or week?

  • Beer or pizza. — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Exercise in the morning and wine in the evening. — Bill Elliott, Ross Elliott Jewelers, Terre Haute, IN
  • Music with headphones on and some wild ass white boy booty shaking dancing. — Cliff Yankovich, Chimera Design, Lowell, MI
  • Arctic Zero non-dairy ice cream! My favorites are Brownie Blast and Chocolate Chunk. If I’m really stressed, it’s OK because the whole pint is only 320 calories! LOL! — Patty Gallun Hansen, Dorothy Gallun Fine Jewelry, Cedarburg, WI
  • Large cup of hot cinnamon tea every morning, and a good workout. — Jill Hornik, Jae’s Jewelers, Coral Gables, FL
  • Close the shop. Go to my home and nap. — Mark Neumann, Ross Designs, Highland Park, IL
  • Morning walk with the dog, sitting on my plastic chair by the river for about twenty minutes. — Mark Rozanski, Goldart, Ottawa, ON
  • Leave early and hike in the woods. — Peter Tims, White Mountain Jewelers, Show Low, AZ
  • Donuts, cookies, coffee, chocolate. Basically sugar! — Julie Terwilliger, Wexford Jewelers, Cadillac, MI
  • Oatmeal chocolate chip cookie from bakery up the street, which involves a brisk walk up the street and back, about 10 minutes of fresh air and sunshine. — Theresa Peregoy, Classic Facets, Edgewater, CO
  • We have in-store mascots, Jewel and Gemma. They supply me and our staff with cuddle time. If you’re grumpy, then you get to go in timeout and cuddle a bulldog! — Stephenie Bjorkman, Sami Fine Jewelry, Fountain Hills, AZ
  • Well, am I still at work?? If so, Diet Coke in the can. If I am NOT at work … wine, please. — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Glassblowing. — Robin Lies, Burnell’s Creative Gold, Wichita, KS
  • Hot yoga, a game of hockey or a nice Netflix movie with my girlfriend. — David Blitt, Troy Shoppe Jewellers, Calgary, AB
  • INSTORE Magazine. — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • Comedy on YouTube. You can listen and laugh and still get tons of work done. Great for long gray days of winter or those summer rainstorms. — Denise Oros, Linnea Jewelers, La Grange, IL
  • An extra night of basketball. — Emily and Matthew Clark, Spath Jewelers, Bartow, FL
  • Working on our family genealogy always gets me back to the gratitude track, for all those who have gone before me. For a really quick fix, Jameson Irish Whiskey. — Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI
  • A quiet morning to be able to have extra cups of coffee, read, reflect, plan, and just clear my head to think! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Put the top down on my convertible and take a drive! — Cathy Calhoun, Calhoun Jewelers, Royersford, PA
  • We play music in our store, so sometimes we turn it up and dance. It doesn’t always matter if there are people there. I love to see them smile as I dance around the store. Something sweet works well, too. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • Vodka, soda and a splash of cranberry. — Michael Rumanoff, Rumanoff’s Fine Jewelry and Design, Hamden, CT
  • Coffee. Chocolate. Coca-Cola. A text from my kiddos. — Erika Godfrey, Hawthorne Jewelry, Kearney, NE
  • During the season, we crank up Jethro Tull’s “Aqualung.” It’s become a tradition. There is no good reason for it, and everyone rolls their eyes, but it seems to help us relieve some tension. — Jon Walp, Long Jewelers, Virginia Beach, VA
  • Soaking in a tub of hot water until it is almost cold … OK, I’m easy to rejuvenate. — Jim Doggett, Doggett Jewelry, Kingston, NH
  • Lunch with someone stimulating. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Diet Mountain Dew … a lot of it! — Alan Lindsay, Henry’s, Cape May, NJ
  • Sitting in the garage-turned-family-cave and drinking a beer with the wife and friend or two, either listening to music from Sirius XM or watching a sporting event. — Josh Rider, Dylan Rings, Montgomery, AL
  • Hershey’s Kisses. — Dianna Rae High, Dianna Rae Jewelry, Lafayette, LA
  • Shane Decker video from his time in my store. — Eric Stevens, Stevens Diamond Jewelers, West Springfield, MA
  • Crack. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
  • Definitely some fresh air and a BIG cup of joe. — Andrew Russakoff, Russakoff Jewelers, Skowhegan, ME
  • Tea and the Jewelers Helping Jewelers Facebook group. — Susan Kauffman, Black Dog Jewelers, Lewisburg, PA
  • My pipe with tobacco … or a muscle bar. — Alan Perry, Perry’s Emporium, Wilmington, NC
  • Nitro Cold Brew, I’m afraid … my daughter has me addicted. — Steven Wardle, Forest Beach Design, Chatham, MA
  • My Wednesday breakfast with my girlfriends, daughter and grandson. — Sue Parker, Nyman Jewelers, Excanaba, MI

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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