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While Diamonds Continue to Increase in Value, Now is the Time to Buy

Replacing fast sellers adds true value to your inventory and return on investment.




While Diamonds Continue to Increase in Value, Now is the Time to Buy

(PRESS RELEASE) While no one knows what the future holds, the fact, fortunately, remains that couples still get engaged and they still look to diamonds as a sign of their love. GN Diamond gives retailers confidence in restocking its fast sellers, buying various shaped diamonds that may be trending, and increasing their inventory in classic finished diamond jewelry with the GN sell through guarantee. This affords jewelers to buy now without the additional worry.

Fortunately, over the past couple of years and especially in 2021, retailers experienced an increased demand in diamond jewelry and retail sales were excellent for many. This consumer demand, along with Covid causing many mines to shut down and staffing shortages has resulted in a limited supply of diamonds.

Give an Irresistible Presentation with GN Diamond

To close more sales faster than ever before and increase inventory turn, GN has created an easy-to-use tool that engages consumers so that they can easily see why no two diamonds are the same. It creates a point of distinction between you and your competition. The platform’s interactive digital features capturing a full view of the diamond, certification, light performance, etc are all accessed through a QR code that may be shared with potential clients. This, additionally, allows you to capture their cell phone that may ne have been shared otherwise.

  • Diamond Hunt. An online loose diamond database and search portal where your shoppers can view $70 million in online inventory not found on any ecommerce website. Apply your own branding and markups.
  • Light performance. Showcase the brightness and brilliance of a diamond with an objective, third-party grading system.
  • V360 views. Display a high quality, fully transparent, interactive 360-degree image of the loose diamond and its natural birthmarks.
  • Gemprint. Sophisticated, non-invasive, positive identification technology that records the unique optical “fingerprint” of each diamond. Recognized by most insurance companies and offered at no additional cost to the jeweler.

Collectively, these features help shoppers compare your diamonds with those sold by internet retailers so they can plainly see the difference in value. There is no more fear of overpaying when they see exactly what they’re paying for. In fact, armed with new knowledge and wowed by your presentation, shoppers will often spend more than they planned.


Enhance the In-Store Experience and Sell More

GN Diamond helps you conquer customer fear of overpaying and compete with online retailers. It developed the platform with insights gained from years of supporting over 2500 independent and family-owned jewelers across the country.

Energize your business with innovative online tools, sales training, marketing support, and a white-labeled inventory of over $70 million in loose diamonds certified by GIA, AGS, and EGL USA, all with the Gemprint ID. Learn more at, or speak to a GN representative at or 800-724-8810.



Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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