Connect with us

Press Releases

White Pine Announces Launch of WPJ




It’s the company’s first full branded collection.

(Press Release) NEW YORK, NY – White Pine Trading LLC announces the establishment of its first full collection of branded jewelry, WPJ. Through WPJ, the company will introduce a limited collection of statement jewelry utilizing a combination of rare gemstones and diamonds sourced through White Pine’s unique channels.

WPJ’s inaugural collection will include carefully selected one-of-a-kind jewelry pieces ranging in price from $5,000 to $100,000, with a strong focus on elegant cocktail rings and vibrant statement necklaces. The collection’s first set of pieces will showcase its focus on fancy colored diamonds, including:

• A 1.69 carat fancy purple-pink heart shape mounted as a pendant in platinum and 18k rose gold with micro pave frame.
• A 1.01 carat fancy deep brownish orange pink radiant mounted as a ring in platinum and 18k rose gold with a micro pave double halo.
• A 3.16 carat fancy vivid yellow IF cushion mounted as a ring in platinum and 18k yellow gold with matching bullet shape sides weighing 1.17 carats total.

“Colored diamonds have been one of the most notable categories in fine jewelry recently, yet these beloved pieces can be extremely hard to come by. White Pine is both proud and excited to bring them to the market in an exceptional, new way,” said Andrew Brown, president of White Pine Trading.

WPJ will make its highly anticipated debut over the course of the 2017 trade show season, beginning with JCK Las Vegas, during which time the company will unveil new pieces at each individual event. Trade show attendees, press and retailers will be invited to join the White Pine team in previewing each piece and exploring the various qualities that make each piece unique and desirable.

Join White Pine in Booth # B37169 at JCK Las Vegas on June 5 for WPJ’s debut release. To learn more about the new brand, please visit




When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular