Press Releases

White Pine Trading Launches Bright Society

Published

7 years ago

October 11, 2017

INSTORE Staff

It’s an e-commerce platform for retailers and consumers.

(Press Release) NEW YORK – White Pine Trading, a leading diamond and jewelry wholesaler, has launched Bright Society, an innovative e-commerce platform serving both independent jewelers and global consumers. Bright Society will bring a unique e-commerce solution to established brick-and-mortar retailers, while presenting consumers with an unrivaled shopping experience founded on cutting-edge technology and industry expertise.

Bright Society promises shoppers an unparalleled product assortment inclusive of most major brands, sophisticated seller authentication, a wealth of industry knowledge and exceptional customer service. Shoppers can source specific products through its pioneering “Product Concierge Service,” which communicates shopper requests directly to Bright Society’s retail community.

“The rise of online shopping has made it increasingly difficult for traditional jewelers to maintain and grow a brick-and-mortar business without a strong digital presence. Bright Society is a simple yet effective solution for local jewelers to access a worldwide network of consumers and grow online sales without the substantial financial investment and digital expertise required to maintain and operate an e-commerce site,” stated Joe Mellet, General Manager at Bright Society.

Bright Society’s retail solution was designed specifically with the jeweler in mind, offering an easy to use online selling experience.

The service offers the following advantages:

Professional photography without product consignment
Polished online merchandising with proficient copywriting
Targeted digital marketing
Branded product packaging as well as simplified shipping and returns
Protection from fraud and chargebacks
Exceptional technical proficiency as well as dedicated customer service

“Bright Society is committed to providing an industry-altering solution for jewelers, and changing the online shopping experience for customers,” said Mellet. “By aggregating inventory from reputable, vetted retail partners across the country, Bright Society offers a new way of shopping that is unmatched in both product and service.”

For more information about Bright Society or to shop the site, visit www.brightsociety.com.

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Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”