Connect with us

Headlines

White Pine Trading Launches Its First Jewelry Brand

mm

Published

on

It will debut during the 2017 trade show season.

NEW YORK, NY – White Pine Trading LLC has announced the establishment of its first jewelry brand, WPJ. Through WPJ, the company will introduce a limited collection of jewelry using a combination of rare gemstones and diamonds.

WPJ’s inaugural collection will include pieces ranging in price from $5,000 to $100,000, with a focus on “elegant cocktail rings and vibrant statement necklaces.”

The collection’s first pieces will showcase its focus on fancy colored diamonds, including:

  • A 1.69 carat fancy purple-pink heart shape mounted as a pendant in platinum and 18k rose gold with micro pave frame. 
  • A 1.01 carat fancy deep brownish orange pink radiant mounted as a ring in platinum and 18k rose gold with a micro pave double halo.
  • A 3.16 carat fancy vivid yellow IF cushion mounted as a ring in platinum and 18k yellow gold with matching bullet shape sides weighing 1.17 carats total.

“Colored diamonds have been one of the most notable categories in fine jewelry recently, yet these beloved pieces can be extremely hard to come by,” said Andrew Brown, president of White Pine Trading. “White Pine is both proud and excited to bring them to the market in an exceptional, new way.”

WPJ will make its debut over the course of the 2017 trade show season, during which the company will unveil new pieces at each event.INSTORE Cadova1A piece from the CADOVA collection.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular