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Who Are the Hottest Brands of October, According to Our Brain Squad? See Them Here

Re-orders seem to be the trend in October’s hottest brands.

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Our new diamond baguette jewelry from Allison-Kaufman have been fast sellers in pendants, earrings, and rings! Annette Kinzie, Leonard Jewelry, Stillwater, OK

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Top-Selling Jewelry Brands in October

Gabriel & Co. (10), Lafonn (6), Hearts on Fire (5), Pandora (4), Stuller (4), Allison-Kaufman (3), Royal Chain (3), Vahan (3), Citizen (2), Quality Gold (2), Rembrandt Charms (2), Tag Heuer (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in November.

  • John Hardy’s fall collections are doing very well. Hearts on Fire is great and diamonds are going strong! Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Most reordered item, believe it or not, were the glass nail files from Quality Gold! Jewelry items that pushed our sales up were engagement rings and loose diamonds. Mark Butler, K.E. Butler & Company Jewelers, Vidalia, GA
  • Repairs were the driving force for such a big up percent. This month compared to last year this time, repairs jumped 417 percent. I must be doing something right or was just lucky. Craig C. Curtis, Belfast Jewelry, Belfast, ME
  • Sterling silver and gemstone pendants from Jessa J., diamond solitaire necklaces and custom custom custom. Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • We’re getting holiday ready and re-ordering everything! Officina Bernardi, ELLE and our New England favorite, Tom Kruskal! Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Tiny gold simple diamond pendants for layering! Linda McEathron, Design House, Waco, TX
  • Stuller is perpetually popular, while vintage silver continues to perform above expectations. Custom, higher-tier pieces are on order for the holiday season as well as custom belt coins. James Doggett, Doggett Jewelry, Kingston, NH
  • Custom and remodeling are hot! Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI
  • Most definitely Vahan! Ashton Yates-Woolley, Yates & Co. Jewelers, Modesto, CA
  • Wedding bands were on fire this month. With all the September through November hurricanes the past few years, December weddings are becoming a lot more frequent here in Florida! Kelly Doyle, Beverly’s Jewelers, Fort Lauderdale, FL
  • Rose gold anything! Our stainless steel huggie earrings from ARZ. Sandra Locken, Sarini Fine Jewellery, Vulcan, AB
  • Meira T (trendy price point items in the $300-$800 range). Dean Abell, Sarah Leonard Fine Jewelers, Los Angeles, CA
  • Lab-grown diamonds continue to be a great selling category for us. Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Custom diamond anniversary and wedding bands made good bank this month. Lika Behar, Reko, CrownRing and S. Kashi were necessary reorders for the upcoming season! Denise Oros, Linnea Jewelers, La Grange, IL
  • Stuller and Lafonn birthstone earrings and rings, Stuller silver pendant chains, Rembrandt Charms, repair findings, loose diamonds and made-to-order CounterSketch engagement and gemstone fashion rings! Jill Keith, Enchanted Jewelry, Danielson, CT
  • Fashion pendants, earrings and bracelets under $300. Diamond pendants under $1,500. Diamond engagement rings from $5,000-$10,000. John Karom, Abby’s Gold & Gems, Uniontown, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Hot Sellers

Here Was The Best-Selling Jewelry in April, According To The INSTORE Brain Squad

Custom design and pearl jewelry led the way.

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Rego Designs. We have carried the line for about 12 months and it is starting to move. Great customer service at Rego — Josh is the road warrior, and Tammy at the factory just helped me get a nice custom sale of rings and earrings. — Cliff Yankovich, Chimera Design, Lowell, MI

Top-selling vision brands in April

Gabriel & Co. (5), Hearts On Fire (5), Lafonn (5), Pandora (5), Rolex (5), Stuller (5), Allison-Kaufman (3), Frederic Duclos (3), Keith Jack (3), ArtCarved (2), Cargo Hold (2), Citizen (2), CrownRing (2), Doves By Doron Paloma (2), E.L. Designs (2), Forevermark (2), Frederic Sage (2), Kit Heath (2), Martin Flyer (2), Pure Grown Diamonds (2), Quality Gold (2), Sylvie Collection (2), Tacori (2), Wilkerson (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in May.

  • Sylvie Collection bridal always does well. Stuller’s 302 line and Southern Gates by Cargo Hold were also good sellers, as well as custom. Lots of custom!! — Doreen Vashlishan, Werkheiser Jewelers, Bethlehem, PA
  • We went from a horrible winter and little work, to holy cats! Custom work by the barrel full! — Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI
  • Engagement rings, prong-set wedding bands — can’t keep in stock. Diamond fashion necklaces — moon and stars are hot. — Alison Sophy, Sophy Jewelers, St. Clair, PA
  • Lab-grown diamonds are super hot in custom engagement rings or simple solitaires. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Yellow gold link style chains did well. Everything from thinner pendant style chain worn plain to heavier polished men’s styles. It seems the gold price has not dissuaded buyers, and we are hoping that leads to yellow gold bracelet sales as well. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Lots of custom women’s wedding bands. The men just want the plain ones. — Steven Wardle, Forest Beach Design, Chatham, MA
  • In-house custom wedding bands, gift priced jewelry under $250 and alternative engagement rings under $2,500. — Betsy Barron, Love & Luxe, San Francisco, CA
  • While diamonds are the birthstone for April, and they were popular, pearls continued to lead in sales. Also popular were Native American pieces in sterling and turquoise, which is highly unusual for this time of year. — Jim Doggett, Doggett Jewelry, Kingston, NH
  • We just reordered a large selection of Gabriel & Co. engagement mountings. Frederic Duclos sold exceptionally well in April; we placed a large reorder. Yellow gold wedding rings are selling again — we sold a record amount last month — so glad our customers are going back to precious metals! — Marc Altman, B & E Jewelers, Southampton, PA
  • Silver sold well, will reorder from Classic of New York and Berco. — Rosanne Kroen, Rosanne’s Diamonds & Gold, South Bend, IN
  • We have been blowing through Alpha lab-grown diamonds from Gemsone. Reordered them twice last month and we’re getting key! — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA
  • Frederic Duclos earrings sold really well! Gents Citizen Eco-Drive watches also did really well. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI
  • Mariana is rocking for matching up spring colors and for confirmation and communions this month. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • Our ZAYA Moissanite brand of stones are selling really well. Hot shapes right now are elongated cushions, ovals, and rounds (as always). Three stone rings are seriously flying out the door. Many people are slowly transitioning over to 14K yellow and two-tone from all white metals. — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
  • Les Georgettes new spring and summer colored leather inserts! Diamond stacker rings, too! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Three diamond tennis bracelets in three days, that is new. — Carrie Plott, Gloria’s Jewelry, St. Paul, MN
  • We have been doing very well with Sylvie Collection engagement rings — the style and craftsmanship is great! — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

Here Are the Top Picks for March According to Our Brain Squad

Hearts on Fire took the top spot.

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Wedding band season is upon us!! Benchmark is one of our main vendors, and I love telling people that they’re in Tuscaloosa, AL. Customers love hearing that their bands are made in the USA! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT

Top-selling vision brands in March

Hearts On Fire (5), Rolex (4), ELLE (3), Gabriel & Co. (3), Ippolita (3), Breitling (2), John Hardy (2), Kelly Waters (2), Noam Carver (2), Officina Bernardi (2), Pandora (2), Quality Gold (2), Rembrandt Charms (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in April.

  • One of our top sellers for the last two months has been the sterling line of Officina Bernardi. Their new line with hearts in rose already has been a big reorder. Their new gold line has expanded and is unique with a very good price point. — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • Hearts On Fire, Empire Corp. and Coast Diamond. All types of diamond jewelry were good in March. — Richard Frank, Goldstein’s, Mobile, AL
  • Ed Levin silver earrings, estate rings and Victorian antique earrings, Michou silver earrings … It was really a “for your ears only” kind of month! — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • March was driven by custom work, engagement rings, and timepieces (Rolex, Breitling, Panerai). — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Morganite in rose gold always sells. I set up a dozen pieces and they sell. — Thomas Thobe, Pyramid Studios, Ellsworth, ME
  • Our “Stems and Gems” line of silver mixed with natural stones has taken off! — Linda McEathron, Design House, Waco, TX
  • Hearts on Fire diamonds are hot for us. We also had a strong month with Ippolita and John Hardy. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Victorian rings … I wish I could reorder them! — Patty Gallun Hansen, Dorothy Gallun Fine Jewelry, Cedarburg, WI
  • We sold gold earrings, mainly hoop styles, as well as pearls, diamonds and custom. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Wire-wrapped bracelets are still flying out the door! — Janne Etz, Contemporary Concepts, Cocoa, FL
  • Engagement rings with lab-grown center diamonds and Bella Cavo jewelry from Kelly Waters. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • We did fairly well with Breitling and we actually sold some really nice engagement rings (quality, not quantity). We also added Omega later on in the month and have had some nice success with the watch brand already. — Marc Majors, Sam L. Majors, Midland, TX
  • Stackable rings still remain quite popular. And it leads to multiple sales to the same customer as collectibles. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Noam Carver is a hot bridal line for us! Our estate jewelry section is always a big hit, too. — Christine Osborne, Christopher’s Fine Jewelry and Rare Coins, Des Moines, IA
  • Custom platinum pieces were neck-and-neck with pearls in March. In-house Celtic knot pieces made the trifecta of top sellers. April seems to be starting off well for its assigned birthstone. — James Doggett, Doggett Jewelry, Kingston, NH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

Gabriel & Co., Rolex and Lafonn Top Our Brain Squad’s Hot Brands for February

These were the styles our readers were reordering in March.

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Lord Jewelry from Los Angeles was our best brand in February. The designs brought in a lot of people, and everyone was delighted by the talent, the whimsy and the color. Not to mention the sparkle. — Andrea Riso, Talisman Collection, El Dorado Hills, CA

Top-selling vision brands in February

Gabriel & Co. (7), Rolex (5), Lafonn (4), Allison-Kaufman (3), Citizen (3), Hearts On Fire (3), RDI Diamonds (3), Rembrandt Charms (3), Royal Chain (3), Cargo Hold (2), Carla Corp. (2), ELLE (2), Frederic Duclos (2), Gemsone (2), John Hardy (2), Kendra Scott (2), Ostbye (2), Stuller (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in March.

  • We added a pair of gold love knot earrings from Quality Gold — we sold five pairs within a week, so that’s definitely something we will be keeping in stock! We also added a custom mermaid heart bracelet for the Valentine’s season, and we sold above and beyond our goal. — Sydney Moss, Burkes Fine Jewelers, Kilmarnock, VA
  • Earrings for Valentines Day, and bar name pendants, both in sterling silver and 14K gold. — Bruce Goodheart, Burnell’s Creative Gold, Wichita, KS
  • For low-end, Frederic Duclos sold exceptionally well. Mid-range, Gabriel & Co. fashion has been very strong; we just placed a large reorder! Oval diamond engagement rings are becoming more popular in our area — our sales in this category are up dramatically. — Marc Altman, B & E Jewelers, Southampton, PA
  • We did very well with price-point diamond jewelry from the Gemsone Valentine’s flyer. It consistently performs for us every year. Kendra Scott also performed well for the “holiday.” — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA
  • The new spring product from John Hardy has been great. Rolex keeps going and larger diamonds are trending for us. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Tiny, tiny, tiny! From tiny diamond bar pendants to tiny stacking rings! — Linda McEathron, Design House, Waco, TX
  • Small diamond necklaces on dainty gold chains. Perfect for layering. — Rachel Pfeiffer, Lane & Kate, Cincinnati, OH
  • Lots of couples coming in for wedding bands. Spring and love is in the air! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Lab-grown diamonds! State-shaped jewelry, custom and a particular old-school bypass wedding set style that happened to sell three times in a row! Hello 1990s? — Julie Terwilliger, Wexford Jewelers, Cadillac, MI
  • Made to order moissanite engagement rings are what we specialize in; they flew out the door in February. We were up 52 percent year over year. — Jen Hollywood, J. Hollywood Designs, Chester Springs, PA
  • Rembrandt Charms (always a good seller)! — Thomas Thobe, Pyramid Studios, Ellsworth, ME
  • Men’s Citizen watches were a huge seller, as well as the entire Southern Gates line from Cargo Hold. — James Stinson, Diamond Classics, McMinnville, TN
  • Under $ 100 sterling pendants and earrings. The week of Valentine’s Day, many men said they wanted to spend around $100. — Cindy Fuller, Fuller Designs, Poplar Bluff, MO
  • Bella Cavo from Kelly Waters has been fun to share with people while they are waiting for their watch batteries. Just putting it in their hands makes them want it more. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • Diamond earrings in the $300-$800 range, Intuition bracelets by Royal Chain did great, and of course heart-shaped anything went well. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI
  • Rose gold chains from Artistry, yellow gold hoop earrings from Carla Corp., fashion rings from Gabriel & Co in the $400-$800 range. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • It was February: all things heart-shaped were popular, as were pre-1900 pieces set with pyrope garnets! Have to love the blood red in mid-winter. — James Doggett, Doggett Jewelry, Kingston, NH
  • We had a surge of new diamond remount sales, kids’ earrings and sold some estate pieces, some diamond bracelets and all types of earrings. — Stacey S. Sachs, Solomon’s Fine Jewelry & Watch, Albertson, NY
  • We sold lots of amethyst, which is always a popular birthstone and seemed very desirable this month! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Custom! We are actually considering downsizing our inventory because our custom work is becoming our consistent hottest seller! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Spoon rings are making a comeback, baby! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Continue Reading

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