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Who Needs Facets When You Wink, Sparkle and Glow Like I Do

You likely know my name – the tough part is spelling it correctly.

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Who Needs Facets When You Wink, Sparkle and Glow Like I Do

IN A WORLD where geometry and the facet rule supreme and cabochon and organic beauty are synonyms for “budget buy” it is perhaps not surprising it has taken so long for the designer world to appreciate my allure and character. In nature, I am found almost exclusively in muted colors such as white, gray, tan and cream. But with a touch of titanium or other metallic vapor or a dab of dye I sparkle like a slice of the Milky Way, a freshly opened can of caviar or a pot of gold coins. My often misspelled name, one of the more fun sounding in jewelry, comes from the Greek word for a lump, bump or hump. So look at this clump, and who do you see?

Who am I?

Chris Burslem is Group Managing Editor at SmartWork Media.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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