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Who Would Be On Your “Bucket List”?

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Who Would Be On Your “Bucket List”?

Good post from John Jantsch of Duct Tape Marketing on a new approach to “bucket lists”:

Instead of focusing on the places you want to go, focus on the people you want to meet.

Exercise: create a list of 25 people in the business world that you really want to meet.

&#8220 Challenge yourself to ‘check off’
at least a few people every year. &#8221

Your list can include corporate executives and founders of successful retail businesses outside of jewelry. It will probably also include experts and gurus of national renown. There will probably be some jewelry designers, and maybe even gemologists, gem-cutters, diamantaires, plus leaders of industry groups or associations. Be sure your list includes some jewelry retailers whose stories you admire — the self-made successes, the bold marketers, the creative merchandisers, the customer-service geniuses. You might also want to include a few businesspeople in your community — people whose style you admire, people who can help you connect socially, people who you can possibly cooperate with in terms of business.

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Don’t fuss too much. Your list will evolve over time. Once your list is complete, challenge yourself to “check off” at least a few people every year. Possible places you can meet bucket-list targets: jewelry industry trade shows, general retail trade shows, local business events, speeches at your local university.

If you’re confident you’ll have the opportunity to meet someone on your list, have question or two ready. Who knows? You might form a new business relationship. Or you might just learn the wisdom of the ages.

In the meantime, for those on your list who you admire most, but don’t think you’ll be able to meet any time soon, take the opportunity to learn more about them. Read their books or biographies (if available). Watch their video interviews. Keep an eye out for speaking engagements or opportunities to meet. In essence, act like a stalker … well, with the exception of hanging out in their driveway at night and sending letters containing locks of your hair. But you get the point.

What you’re really doing, of course, is finding new role models. And the purpose of role models is simple: to inspire.

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If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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David Squires

Who Would Be On Your “Bucket List”?

Published

on

Who Would Be On Your “Bucket List”?

Good post from John Jantsch of Duct Tape Marketing on a new approach to “bucket lists”:

Instead of focusing on the places you want to go, focus on the people you want to meet.

Exercise: create a list of 25 people in the business world that you really want to meet.

&#8220 Challenge yourself to ‘check off’
at least a few people every year. &#8221

Advertisement

Your list can include corporate executives and founders of successful retail businesses outside of jewelry. It will probably also include experts and gurus of national renown. There will probably be some jewelry designers, and maybe even gemologists, gem-cutters, diamantaires, plus leaders of industry groups or associations. Be sure your list includes some jewelry retailers whose stories you admire — the self-made successes, the bold marketers, the creative merchandisers, the customer-service geniuses. You might also want to include a few businesspeople in your community — people whose style you admire, people who can help you connect socially, people who you can possibly cooperate with in terms of business.

Don’t fuss too much. Your list will evolve over time. Once your list is complete, challenge yourself to “check off” at least a few people every year. Possible places you can meet bucket-list targets: jewelry industry trade shows, general retail trade shows, local business events, speeches at your local university.

If you’re confident you’ll have the opportunity to meet someone on your list, have question or two ready. Who knows? You might form a new business relationship. Or you might just learn the wisdom of the ages.

In the meantime, for those on your list who you admire most, but don’t think you’ll be able to meet any time soon, take the opportunity to learn more about them. Read their books or biographies (if available). Watch their video interviews. Keep an eye out for speaking engagements or opportunities to meet. In essence, act like a stalker … well, with the exception of hanging out in their driveway at night and sending letters containing locks of your hair. But you get the point.

What you’re really doing, of course, is finding new role models. And the purpose of role models is simple: to inspire.

Advertisement

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var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

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var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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