Connect with us

Brainstorms

Why a Collaboration Could Work Best for Your Billboard Efforts

Team up with vendors to create a special “billboard collection.”

mm

Published

on

Why a Collaboration Could Work Best for Your Billboard Efforts
PHOTO: ISTOCKPHOTO

Go big and go outdoorsy with your collaborative efforts, suggests Megan Crabtree, CEO of Crabtree Consulting. Billboards are expensive but also the perfect channel for stunning standalone visuals. So, see if you can’t team up on the initiative. “Collaborate with vendors to create attractive finished pieces for year-round billboard promotions,” she says, adding that such a marketing effort would allow you to offer exclusive deals on high-carat-weight jewelry “to attract customers with compelling prices.”

Advertisement

SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular