Brainstorms

Why a Collaboration Could Work Best for Your Billboard Efforts

Team up with vendors to create a special “billboard collection.”

Published

1 year ago

July 22, 2024

INSTORE Staff Instore August 2024 Issue

Why a Collaboration Could Work Best for Your Billboard Efforts

PHOTO: ISTOCKPHOTO

Go big and go outdoorsy with your collaborative efforts, suggests Megan Crabtree, CEO of Crabtree Consulting. Billboards are expensive but also the perfect channel for stunning standalone visuals. So, see if you can’t team up on the initiative. “Collaborate with vendors to create attractive finished pieces for year-round billboard promotions,” she says, adding that such a marketing effort would allow you to offer exclusive deals on high-carat-weight jewelry “to attract customers with compelling prices.”

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."