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Why Amethyst is the Stone of the Moment For Millennials

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With large sizes at strong values, the purple quartz is surging in popularity.

Janelle Monáe’s a fan. So is Brie Larson. Amethysts are an increasingly popular jewelry option, especially among price-conscious millennials, The New York Post reports. According to the article, numerous celebs have been spotted on red carpets wearing the gemstone, and its “competitive price point also affords hip jewelers the freedom to create more experimental, envelope-pushing designs without breaking the bank.” Brooklyn designer Erica Weiner uses them in pendants and earrings. “Every time I post an amethyst piece on Instagram, it sells out,” she said.

Read more at The New York Post

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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