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Why Amethyst is the Stone of the Moment For Millennials

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With large sizes at strong values, the purple quartz is surging in popularity.

Janelle Monáe’s a fan. So is Brie Larson. Amethysts are an increasingly popular jewelry option, especially among price-conscious millennials, The New York Post reports. According to the article, numerous celebs have been spotted on red carpets wearing the gemstone, and its “competitive price point also affords hip jewelers the freedom to create more experimental, envelope-pushing designs without breaking the bank.” Brooklyn designer Erica Weiner uses them in pendants and earrings. “Every time I post an amethyst piece on Instagram, it sells out,” she said.

Read more at The New York Post

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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