Headlines

Why Amethyst is the Stone of the Moment For Millennials

Published

8 years ago

August 10, 2016

With large sizes at strong values, the purple quartz is surging in popularity.

Janelle Monáe’s a fan. So is Brie Larson. Amethysts are an increasingly popular jewelry option, especially among price-conscious millennials, The New York Post reports. According to the article, numerous celebs have been spotted on red carpets wearing the gemstone, and its “competitive price point also affords hip jewelers the freedom to create more experimental, envelope-pushing designs without breaking the bank.” Brooklyn designer Erica Weiner uses them in pendants and earrings. “Every time I post an amethyst piece on Instagram, it sells out,” she said.

Read more at The New York Post

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”