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Why Amethyst is the Stone of the Moment For Millennials

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With large sizes at strong values, the purple quartz is surging in popularity.

Janelle Monáe’s a fan. So is Brie Larson. Amethysts are an increasingly popular jewelry option, especially among price-conscious millennials, The New York Post reports. According to the article, numerous celebs have been spotted on red carpets wearing the gemstone, and its “competitive price point also affords hip jewelers the freedom to create more experimental, envelope-pushing designs without breaking the bank.” Brooklyn designer Erica Weiner uses them in pendants and earrings. “Every time I post an amethyst piece on Instagram, it sells out,” she said.

Read more at The New York Post

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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