Brainstorms

Why Appointment-Only Could Help Cut Down OR Expand Your Store Hours

It means rethinking how you open your store on any given day.

Published

9 months ago

June 15, 2022

INSTORE Staff Instore June 2022 Issue

Want to either cut down on your store hours, or, conversely, expand them? Allotting a day for appointment-only may hold the answer. In the case of the first, close your doors to the general public on one of the days you’re currently open and allow in only those customers who have an appointment. In the case of the second option, open for appointment only on one of the days you normally close (say Sunday or Monday) – you won’t need as many people, but these are customers who have shown a real intent to make a significant purchase.

Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”