Brainstorms

Why Appointment-Only Could Help Cut Down OR Expand Your Store Hours

It means rethinking how you open your store on any given day.

Published

2 years ago

June 15, 2022

INSTORE Staff Instore June 2022 Issue

Want to either cut down on your store hours, or, conversely, expand them? Allotting a day for appointment-only may hold the answer. In the case of the first, close your doors to the general public on one of the days you’re currently open and allow in only those customers who have an appointment. In the case of the second option, open for appointment only on one of the days you normally close (say Sunday or Monday) – you won’t need as many people, but these are customers who have shown a real intent to make a significant purchase.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”