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Why Diamond Sales Are All About Comfortable Chairs

The better the chair, the more likely the client is to buy.

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WHY IT IS TRUE: Comfortable chairs in your showroom and private diamond rooms are important. The longer customers sit in comfortable chairs, the longer they will stay, and the greater your opportunity to close the sale.

PLAN OF ACTION: These customers are here to make a decision that will change their life forever. Make sure your showroom is one in which they feel not only comfortable, but very confident.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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