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Why Guess? Ask a Virtual Focus Group

Your Facebook feed doesn’t always have to be one-way. Let your customers help you, too.

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Why Guess? Ask a Virtual Focus Group

STRUGGLING FOR interesting new content for your social media feed? Why not ask your followers what they want to see?

Andy Malis, president and founder of MGH, an integrated marketing agency that’s worked with dozens of jewelry stores, says that your Facebook feed doesn’t always have to be one-way (you giving information or images, and followers commenting). If you’ve narrowed a particular business decision down to a couple of options, why not ask them for the answer?

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For example, you could ask which designer they’d rather see at a trunk show. Or even which new line they’d like you to add to your inventory. You can show them two or three options and take votes. You could wind up with information that’s more valuable than you could have possibly predicted.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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