Connect with us

Columns

Why Guess? Ask a Virtual Focus Group

Your Facebook feed doesn’t always have to be one-way. Let your customers help you, too.

Published

on

STRUGGLING FOR interesting new content for your social media feed? Why not ask your followers what they want to see?

Andy Malis, president and founder of MGH, an integrated marketing agency that’s worked with dozens of jewelry stores, says that your Facebook feed doesn’t always have to be one-way (you giving information or images, and followers commenting). If you’ve narrowed a particular business decision down to a couple of options, why not ask them for the answer?

Advertisement

For example, you could ask which designer they’d rather see at a trunk show. Or even which new line they’d like you to add to your inventory. You can show them two or three options and take votes. You could wind up with information that’s more valuable than you could have possibly predicted.

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular