Connect with us

Columns

Why Guess? Ask a Virtual Focus Group

Your Facebook feed doesn’t always have to be one-way. Let your customers help you, too.

Published

on

Why Guess? Ask a Virtual Focus Group

STRUGGLING FOR interesting new content for your social media feed? Why not ask your followers what they want to see?

Andy Malis, president and founder of MGH, an integrated marketing agency that’s worked with dozens of jewelry stores, says that your Facebook feed doesn’t always have to be one-way (you giving information or images, and followers commenting). If you’ve narrowed a particular business decision down to a couple of options, why not ask them for the answer?

Advertisement

For example, you could ask which designer they’d rather see at a trunk show. Or even which new line they’d like you to add to your inventory. You can show them two or three options and take votes. You could wind up with information that’s more valuable than you could have possibly predicted.

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular