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Why Guess? Ask a Virtual Focus Group

Your Facebook feed doesn’t always have to be one-way. Let your customers help you, too.

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Why Guess? Ask a Virtual Focus Group

STRUGGLING FOR interesting new content for your social media feed? Why not ask your followers what they want to see?

Andy Malis, president and founder of MGH, an integrated marketing agency that’s worked with dozens of jewelry stores, says that your Facebook feed doesn’t always have to be one-way (you giving information or images, and followers commenting). If you’ve narrowed a particular business decision down to a couple of options, why not ask them for the answer?

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For example, you could ask which designer they’d rather see at a trunk show. Or even which new line they’d like you to add to your inventory. You can show them two or three options and take votes. You could wind up with information that’s more valuable than you could have possibly predicted.

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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