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Why Guess? Ask a Virtual Focus Group

Your Facebook feed doesn’t always have to be one-way. Let your customers help you, too.

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Why Guess? Ask a Virtual Focus Group

STRUGGLING FOR interesting new content for your social media feed? Why not ask your followers what they want to see?

Andy Malis, president and founder of MGH, an integrated marketing agency that’s worked with dozens of jewelry stores, says that your Facebook feed doesn’t always have to be one-way (you giving information or images, and followers commenting). If you’ve narrowed a particular business decision down to a couple of options, why not ask them for the answer?

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For example, you could ask which designer they’d rather see at a trunk show. Or even which new line they’d like you to add to your inventory. You can show them two or three options and take votes. You could wind up with information that’s more valuable than you could have possibly predicted.

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Exceeding Every Expectation: How Wilkerson Helped d’Original Jewelers Achieve an Outstanding Retirement Sale

When David Rees decided to retire after 34 years of serving Bellevue, Washington’s Eastside, he and his wife knew their exit from d’Original Jewelers needed to honor their decades-long commitment to customers while meeting their financial goals. Since opening in 1990, David had built a reputation as one of the area’s most trusted names for diamonds, custom jewelry, and repairs. Understanding that a successful retirement sale requires more than just discounting merchandise, David chose Wilkerson to manage his transition. What impressed him most was their attention to detail, particularly in accounting and sales projections. The results far exceeded his expectations — the sale significantly outperformed projections, delivering exceptional financial results that surpassed his retirement goals. “They were always there for support. If we needed anything, they were able to accomplish that,” David shares. For jewelers contemplating retirement, David’s experience demonstrates Wilkerson’s proven ability to deliver outstanding results while providing comprehensive support throughout the entire process. His recommendation? “100% yes.”

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