INSTOREMAG.COM IS leveling up.
Since January, we’ve been writing a lot more original news stories. Why? Because we know you look to us to provide the retail perspective.
Sure, other publications may report the news. But they don’t understand the retail jewelry business like INSTORE does — nor do they have the retail contacts.
And we’re going the extra mile to find out how the biggest news is affecting jewelry retailers.
For example, in the last couple of months, we’ve reported on the wild swings in the gold and silver markets, how they’re affecting retailers and manufacturers, and how they’re being addressed. We’ve analyzed the trade deals between India and the U.S., as well as India and the E.U. We’ve even broken down Pandora’s recent addition of platinum-plated product to their inventory and how retailers can expect it to affect their businesses.
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Because news like this can change so quickly, it’s imperative that we cover it online. Of course, the magazine still has all the features, tips and advice you love — but if you want to read about how current events could affect your business, you’ll want to subscribe to our e-bulletin.
I also want to appeal to all owners and managers to join our Brain Squad if you haven’t already! This survey group allows us to quickly get information that we can use in our stories, both in print and online. The more of you who participate, the more valuable that information is. Please sign up today at instoremag.com/brainsquad!
Trace Shelton
Editor-in-Chief, INSTORE
[email protected]
Five Smart Tips You’ll Find in This Issue
- Commit to four shows per month on Whatnot or TikTok Shopping, announce them on your social channels, and engage with comments in real time. Monthly Planner, p. 22
- Plan a “Prom Dress Party” where girls bring their dresses into the store to try on jewelry with the outfit. Stock pieces that look big for the money. Monthly Planner, p. 22
- When designing a new store, use CAD, 3D modeling, or even scaled paper templates to visualize layout, workflow, and displays before construction begins. The Big Story, p. 32
- Tap staff, friends, local artisans, and trusted tradespeople for help with fabrication, artwork, photography, or installation to stretch your budget and add authenticity. The Big Story, p. 32
- Ask all bridal clients why they visited you first (if they did). This can provide valuable intelligence to help close the sale. Shane Decker, p. 52
