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Why Moissanite?

A sales primer for the retail jewelry store




If the idea of selling moissanite gives you pause, we hope to change your mind. Selling Charles & Colvard Created Moissanite® just makes good business sense. And it’s the reason why we’re dedicating four Master Classes to training you and your staff to sell it.

We want to give you all the information you need to first, convince you to carry it in your store and second, teach you how to present it to customers. We realize that you have to first be sold on the product yourselves before you can communicate the beauty and benefits of moissanite to others.

Perhaps you’ve never sold moissanite before. You aren’t convinced your customers will buy it. Here are some of the strongest reasons why it’s important to stock it today: 

The Ethically Sourced Alternative

First, your customers crave alternatives to traditional diamonds. Research shows that millennials—consumers born between 1984 – 2002—are drawn to products that are ethically sourced, sustainable and conflict-free. This demographic is 87 million strong and either are or will soon be of marriageable age. To this market, the standard diamond engagement ring is less of a given and more of an elective. Jewelers, designers and leaders in ethically sourced jewelry, such as the online seller Brilliant Earth, carry and promote moissanite as a viable alternative to diamonds. Don’t miss out on this expanding market.  

Better Margins, Superior Product

Moissanite offers stronger margins than diamonds and comes in three different grade ranges—colorless or D-E-F, near-colorless or G-H-I and J-K, based on the Gemological Institute of America’s color grading scale.

Charles & Colvard’s colorless moissanite, Forever One™, is a triumph of art, science and sustained effort. The structural configuration of this new moissanite material is what yields its unsurpassed, colorless (D-E-F) quality. While chemically it is still silicon carbide (SiC), and its optical and hardness properties remain the same, it is the stacking of SiC material in the manufacturing process that makes Forever One moissanite unlike any of its predecessors. 

Most recently, Charles & Colvard has developed a second grade of Forever One, in G-H-I quality. This near colorless gemstone emits a faint, icy hue compared to its near-colorless predecessor, Forever Brilliant®, which yields a warm, yellow hue. 

Charles & Colvard Forever Classic™ offers subtle color shades in the J-K range, with faint undertones of green, yellow or gray.

Brilliance That Will Never Fade

Every Charles & Colvard created gem is guaranteed to retain its innate brilliance and color, and remain as beautiful as the day you bought it. Loose goods and finished jewelry containing Charles & Colvard Created Moissanite® 4mm in size or larger also comes with a limited lifetime guarantee that protects against damage to the stone and any changes in color, clarity or brilliance. 

Moissanite Basics:

Moissanite was discovered in 1893 by French-born chemist Henri Moissan. The gem that would forever bear his name was discovered in minute particles in a meteorite in Arizona. For over 20 years, Charles & Colvard has duplicated the silicon carbide gemstone in its North Carolina laboratories. Charles & Colvard Created Moissanite® is now offered in three different grades— colorless or D-E-F, near-colorless or G-H-I and J-K. —and a variety of shapes and millimeter sizes. Rather than carat weight, moissanite is sold by millimeter size.

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Shy Creation: The Bling’s the Thing



Shy Creation:
The Bling’s the Thing

Five Top Diamond Jewelry Must-Haves

Every woman needs a little bling—or a lot, if the bling is from Shy Creation. Here are Los Angeles-based Shy Creation’s best bets for five of the season’s hottest new looks. This is newly defined luxury—the perfect jewelry for today’s fashion-savvy women to wear, layer and collect. Shy Creation is diamond jewelry reimagined and reinvigorated, perfect for women to buy for themselves or receive as a gift.

1. Stack Power

Stackable rings, bracelets and necklaces are as hot as ever—buy one and customers will be back for more! Whether the look comes from thin bands dotted with diamonds or this show-stopping design blending multiples into one, stack power is here to stay.

Eden band | 0.57 tcw diamonds | MSRP: $1,230

Kate stack | 0.83 TCW diamonds | MSRP: $1,800

2. Long, Luscious Earrings

This season, there’s so much attention on longer earrings. From hoops to these exotic “feather dusters” in 14K yellow gold and diamonds, the look offers a renewed focus on the face. It’s a lovely ode to femininity and a spectacular way to celebrate style and beauty head-on!

Feather earrings | 0.60 TCW diamonds | MSRP: $1,700

Oval disco hoop earrings | 0.85 TCW diamonds |
MSRP: $2,000

3. Starring Roles

Celestial themes extend to Shy Creation’s designer fine jewelry in this assortment of earring and pendant designs. Sparkling as if descended from the heavens, this trio features multiple stars with and without diamond pavé. It’s the perfect look when worn either day or night.

Star necklace | 0.18 TCW | diamonds | MSRP: $630

Star earrings | 0.35 TCW | diamonds | MSRP: $940

Jackie starburst hoop | 0.68 TCW diamonds | MSRP: $2,300

4. Short & Sweet

Choker-length necklaces are back in a big, big way. And, whether they’re a single focal point or just one length in a set of multiple strands, they’re truly bound to get attention. Every Shy Creation necklace has an adjustable jump ring, making it easy to layer multiple necklaces at once.

Eden Triple Flower necklace | 0.62 TCW diamonds | MSRP: $1,540

5. Everyday Diamonds

Shy Creation is the only diamond jewelry brand that today’s jeweler needs. Collectible, fashionable and always perfect for either self-purchase or as a gift, Shy Creation makes diamond jewelry that’s effortlessly beautiful. Make sure to keep up with the company’s diamonds every day on Instagram. Follow @shycreation_jewelry for the latest in diamond jewelry that’s just made for everyday—and much, much more!

Contact Shy Creation for more information on how to become a branded partner: |
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Momento Memories: The Fine Jewelry Collection That Saves Your Memories



Momento Memories

The fine jewelry collection that saves your memories—Introducing the complete line of Momento Jewelry with NFC

Jewelry is often used to commemorate a special occasion—the love you have for a special person, a marriage, a birthday, an anniversary or a commitment to one’s spiritual beliefs. Because fine jewelry is made from precious materials, it is significant. It is symbolic. Over time, it becomes a cherished heirloom that can be passed from one generation to the next.

But what if a cherished piece of fine jewelry could actually serve as a conduit to the larger memories we hold on our smartphones? This is what Momento™ from Galatea: Jewelry by Artist is designed to do.

Patented Technology

Inside each piece of Momento jewelry is a tiny NFC (near field communications) chip designed to interact with the proprietary Galatea app. When Momento touches any Android phone with NFC or an iPhone from 7 to X, voice messages will play, text messages, images and video links will open. This technology is currently protected by seven international patents and is only available from Galatea.

Easy to Use

The Galatea app is available for download from the Apple Store or Google Apps. Once the app is installed, touch the Android or iPhone to the Momento jewelry. You’ll be able to either record or play a memory—we call them “Gems”—that is unique to the phone on which it is recorded. Click here for a complete user guide.

The Bible Pearl

Using Momento technology, the Bible Pearl™ contains a pre-programmed NFC chip that contains the Daily Audio Bible. Touch it to your smartphone to listen to the day’s reading. The Bible Pearl contains the entire Old and New Testaments in text as well as The Jesus Film—a full-length movie about the life, death and resurrection of Jesus Christ.
Retailer Support

Galatea offers a wide range of marketing materials for all of its Momento Collections, including television and print ads, consumer-facing videos, social media materials, complete displays, posters and more.

(909) 592-0877 | | momentogem.comEXHIBITING AT

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Not GOB (Going Out of Business) but TMM (Too Much Merchandise)? It’s Wilkerson To the Rescue!



Wilkerson Testimonials | Little Treasury

Not GOB (Going Out of Business) but TMM (Too Much Merchandise)? It’s Wilkerson To the Rescue!

With a remodeling project looming, the time was right for Steve and Linda Hammalian, owners of Little Treasure Jewelers in Gambrills, MD, to call in the Wilkerson pros. The couple needed to liquidate excess, aging inventory. Steve says he’d totally recommend them. “Wilkerson offered a comprehensive solution in terms of advertising, in terms of on-site presence and for their overall enthusiasm. They’re also really nice people.”

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