Connect with us

Why Moissanite?

A sales primer for the retail jewelry store

mm

Published

on

If the idea of selling moissanite gives you pause, we hope to change your mind. Selling Charles & Colvard Created Moissanite® just makes good business sense. And it’s the reason why we’re dedicating four Master Classes to training you and your staff to sell it.

We want to give you all the information you need to first, convince you to carry it in your store and second, teach you how to present it to customers. We realize that you have to first be sold on the product yourselves before you can communicate the beauty and benefits of moissanite to others.

Perhaps you’ve never sold moissanite before. You aren’t convinced your customers will buy it. Here are some of the strongest reasons why it’s important to stock it today: 

The Ethically Sourced Alternative

First, your customers crave alternatives to traditional diamonds. Research shows that millennials—consumers born between 1984 – 2002—are drawn to products that are ethically sourced, sustainable and conflict-free. This demographic is 87 million strong and either are or will soon be of marriageable age. To this market, the standard diamond engagement ring is less of a given and more of an elective. Jewelers, designers and leaders in ethically sourced jewelry, such as the online seller Brilliant Earth, carry and promote moissanite as a viable alternative to diamonds. Don’t miss out on this expanding market.  

Better Margins, Superior Product

Moissanite offers stronger margins than diamonds and comes in three different grade ranges—colorless or D-E-F, near-colorless or G-H-I and J-K, based on the Gemological Institute of America’s color grading scale.

Charles & Colvard’s colorless moissanite, Forever One™, is a triumph of art, science and sustained effort. The structural configuration of this new moissanite material is what yields its unsurpassed, colorless (D-E-F) quality. While chemically it is still silicon carbide (SiC), and its optical and hardness properties remain the same, it is the stacking of SiC material in the manufacturing process that makes Forever One moissanite unlike any of its predecessors. 

Most recently, Charles & Colvard has developed a second grade of Forever One, in G-H-I quality. This near colorless gemstone emits a faint, icy hue compared to its near-colorless predecessor, Forever Brilliant®, which yields a warm, yellow hue. 

Charles & Colvard Forever Classic™ offers subtle color shades in the J-K range, with faint undertones of green, yellow or gray.

Brilliance That Will Never Fade

Every Charles & Colvard created gem is guaranteed to retain its innate brilliance and color, and remain as beautiful as the day you bought it. Loose goods and finished jewelry containing Charles & Colvard Created Moissanite® 4mm in size or larger also comes with a limited lifetime guarantee that protects against damage to the stone and any changes in color, clarity or brilliance. 

Moissanite Basics:

Moissanite was discovered in 1893 by French-born chemist Henri Moissan. The gem that would forever bear his name was discovered in minute particles in a meteorite in Arizona. For over 20 years, Charles & Colvard has duplicated the silicon carbide gemstone in its North Carolina laboratories. Charles & Colvard Created Moissanite® is now offered in three different grades— colorless or D-E-F, near-colorless or G-H-I and J-K. —and a variety of shapes and millimeter sizes. Rather than carat weight, moissanite is sold by millimeter size.


Advertisement [doubleclick ad_id="div-gpt-ad-1536009390978-3"]
Comments

Sponsored Content

GOB Sales are Emotional — Here’s How to Stay on Track!

Published

on

Wilkerson Testimonials | Moyer Jewelers

GOB Sales are Emotional — Here’s How to Stay on Track!

When Moyer Jewelers of State College, PA, decided to close its doors, Wilkerson was there to “keep the train moving forward.” With dedicated professionals and incomparable selling skills, the Wilkerson experience was one that third-generation jeweler Lori Moyer would recommend to any of her peers. “They really cared about our success at the end of the event. I recommend them highly.”

Continue Reading

Sponsored Content

It’s All About Choices

Published

on

Les Georgettes

It’s All About Choices

With beautiful jewelry from Les Georgettes, choice is everything. Choose a design. Change colors. With 30 styles, 3 finishes and 48 stunning leather colors, you’ll never be at a loss for a unique piece of jewelry. Create, mix, stack and collect Les Georgettes by Altesse. Made in France.

Continue Reading

Sponsored Content

Ahead of the Class

Gabriel NY believes in being ahead of the curve when it comes to what’s happening and what’s hot in jewelry.

mm

Published

on

Ahead of the Class

At Gabriel NY, we believe in being ahead of the curve when it comes to what’s happening and what’s hot in jewelry. The warm weather summer months are the perfect time to update your jewelry wardrobe so everything’s ready when September rolls around. If you’ll be online purchasing your children’s’ “back to school” items, why not take a break and think about what you might want on your jewelry wish list as you head into the fall and winter months?

Click below to see some of the newest trends—all timely and on target, with a classic enduring look. There are many more pieces from which to choose, so head over to the Gabriel website to seek out pieces not mentioned here.

Continue Reading

Most Popular