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Gem Quiz

Why the Strut? I Am the Peacock of the Gem World

I was accidentally discovered during World War II while building anti-tank barriers.

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INSTORE GEm Quiz stone

A PEACOCK WITHOUT ITS feathers is just a pheasant. Likewise, if it were not for the full spectrum of iridescent colors I show against a black velvet base, I would just be labradorite. After being accidentally discovered in Finland during World War II, I became the center of a considerable local industry in the cold far north of that white land. Supplies have since dwindled, but you will still find me in earrings and pendants, often at art shows and on Etsy.

Who am I?

Chris Burslem is Group Managing Editor at SmartWork Media.

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Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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