1 If you’ve never tried a coupon, National Coupon Month is here to prod you into brave new marketing territory. And if you’re going to take the leap, you might as well be bold: Start with your best customers and offer them $50 or $100, no minimum purchase.
16 It’s Wife Appreciation Day. True, there are 365 days that should be used to show appreciation, but for something special, it should be a jeweler. (That hunting season is almost here should have no bearing on such displays of affection.)
22 Move over spring. According to the TheKnot.com, fall is now the most popular time of the year to get married, with 41 percent of couples saying “I do” between September and November. What’s it mean for a jeweler? Be sure you’ve prepared your wedding packages, are well stocked in wedding jewelry accessories and have the bench capacity to handle resizings and last-minute customizations.
28 Pah-rump-a-pum-pum, pah-rump-a-pum-pum. Oh God, no! Oh, yes. Only two months until the Start of the 2025 Holiday Season. Hold a sales kickoff meeting to outline your Q4 strategy. Announce holiday events, blackout dates, and set clear expectations for your team. Review what worked over the summer and get everyone aligned and excited for a successful holiday season.
