Headlines

Will Women Someday Be Buying Matching Diamond Engagement Rings for Men?

Published

9 years ago

February 1, 2016

INSTORE Staff

It’s something to ponder in light of an emerging trend in China.

With China’s share of diamond consumption in total global sales expected to increase to 20-25 percent in the next 10 years, it’s not just women whose taste for fine jewelry is increasing, as Forbes writes. The article says that men are also growing their appetite for diamonds, with 67 percent of men in China between the ages of 30-44 expressing their desire for them, according to a De Beers survey. The mining company is even pushing a new “his and hers” concept that encourages women to find a male wedding band that matches hers.

Which begs the question: Could such a marketing concept resonate here in America? Do American men belonging to Generations X and Y even want diamonds as much as their Chinese counterparts? We’ll see how stingy time is with those answers.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.