Headlines

Will Women Someday Be Buying Matching Diamond Engagement Rings for Men?

Published

10 years ago

February 1, 2016

INSTORE Staff

It’s something to ponder in light of an emerging trend in China.

With China’s share of diamond consumption in total global sales expected to increase to 20-25 percent in the next 10 years, it’s not just women whose taste for fine jewelry is increasing, as Forbes writes. The article says that men are also growing their appetite for diamonds, with 67 percent of men in China between the ages of 30-44 expressing their desire for them, according to a De Beers survey. The mining company is even pushing a new “his and hers” concept that encourages women to find a male wedding band that matches hers.

Which begs the question: Could such a marketing concept resonate here in America? Do American men belonging to Generations X and Y even want diamonds as much as their Chinese counterparts? We’ll see how stingy time is with those answers.

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.