Win By Turning Your Customers Into Heroes

Published

9 years ago

October 1, 2016

Dave Richardson

WHY IT IS TRUE: When a guy gets in trouble with his significant other, your job is to help make him a hero again!

PLAN OF ACTION: While many women may respectfully disagree, men should probably be excused for forgetting those special moments in their life. They come to you to be “rescued” from faulty memories, but also with genuine love and devotion. Carefully evaluate the challenge, and, most importantly, the opportunities going forward. Give male clients some creative ideas and suggestions they might “invest in” to overcome these transgressions. If you make him a hero, you become his hero as well.

This article originally appeared in the October 2016 edition of INSTORE.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.