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Win By Turning Your Customers Into Heroes

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WHY IT IS TRUE: When a guy gets in trouble with his significant other, your job is to help make him a hero again!

PLAN OF ACTION: While many women may respectfully disagree, men should probably be excused for forgetting those special moments in their life. They come to you to be “rescued” from faulty memories, but also with genuine love and devotion. Carefully evaluate the challenge, and, most importantly, the opportunities going forward. Give male clients some creative ideas and suggestions they might “invest in” to overcome these transgressions. If you make him a hero, you become his hero as well.

This article originally appeared in the October 2016 edition of INSTORE.

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How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."

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Win By Turning Your Customers Into Heroes

mm

Published

on

WHY IT IS TRUE: When a guy gets in trouble with his significant other, your job is to help make him a hero again!

PLAN OF ACTION: While many women may respectfully disagree, men should probably be excused for forgetting those special moments in their life. They come to you to be “rescued” from faulty memories, but also with genuine love and devotion. Carefully evaluate the challenge, and, most importantly, the opportunities going forward. Give male clients some creative ideas and suggestions they might “invest in” to overcome these transgressions. If you make him a hero, you become his hero as well.

This article originally appeared in the October 2016 edition of INSTORE.

Advertisement

SPONSORED VIDEO

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."

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