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Window Display Tip: Try Cellophane to Reduce Harsh Colors

Published

6 years ago

July 20, 2015

HOLIDAY-STYLE LIGHTS can be beautiful for lighting up window displays to passersby in the street. But sometimes, the glare can be a little much. And if you have a striking color scheme, it too may not be as soft as the feeling you’re trying to create.

When Dustin Rennells, creative director at Persona Jewelry+ in Boston, was putting together his holiday window displays last year, he discovered that the shine of his purple twinkle lights combined with purple garland was too jarring to the eye.

“Our purple garland sprinkled with purple twinkle lights was too harsh for the color I wanted,” says Rennells. “So, I lined between the garland and the window with shards of cellophane from our wrapping station. It also gave a diffused, homey glow to otherwise shocking candy-purple lights.”

Look for more display tips in our full story on these Persona Jewelry+ windows, coming in September in INDESIGN.

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.