Connect with us

Columns

Window Display Tip: Try Cellophane to Reduce Harsh Colors

Published

on

HOLIDAY-STYLE LIGHTS can be beautiful for lighting up window displays to passersby in the street. But sometimes, the glare can be a little much. And if you have a striking color scheme, it too may not be as soft as the feeling you’re trying to create.

When Dustin Rennells, creative director at Persona Jewelry+ in Boston, was putting together his holiday window displays last year, he discovered that the shine of his purple twinkle lights combined with purple garland was too jarring to the eye.

“Our purple garland sprinkled with purple twinkle lights was too harsh for the color I wanted,” says Rennells. “So, I lined between the garland and the window with shards of cellophane from our wrapping station. It also gave a diffused, homey glow to otherwise shocking candy-purple lights.”

Look for more display tips in our full story on these Persona Jewelry+ windows, coming in September in INDESIGN.

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular