Connect with us

Columns

Window Display Tip: Try Cellophane to Reduce Harsh Colors

Published

on

Window Display Tip: Try Cellophane to Reduce Harsh Colors

HOLIDAY-STYLE LIGHTS can be beautiful for lighting up window displays to passersby in the street. But sometimes, the glare can be a little much. And if you have a striking color scheme, it too may not be as soft as the feeling you’re trying to create.

When Dustin Rennells, creative director at Persona Jewelry+ in Boston, was putting together his holiday window displays last year, he discovered that the shine of his purple twinkle lights combined with purple garland was too jarring to the eye.

“Our purple garland sprinkled with purple twinkle lights was too harsh for the color I wanted,” says Rennells. “So, I lined between the garland and the window with shards of cellophane from our wrapping station. It also gave a diffused, homey glow to otherwise shocking candy-purple lights.”

Look for more display tips in our full story on these Persona Jewelry+ windows, coming in September in INDESIGN.

Window Display Tip: Try Cellophane to Reduce Harsh Colors

Advertisement

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular