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Window Display Tip: Try Cellophane to Reduce Harsh Colors

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HOLIDAY-STYLE LIGHTS can be beautiful for lighting up window displays to passersby in the street. But sometimes, the glare can be a little much. And if you have a striking color scheme, it too may not be as soft as the feeling you’re trying to create.

When Dustin Rennells, creative director at Persona Jewelry+ in Boston, was putting together his holiday window displays last year, he discovered that the shine of his purple twinkle lights combined with purple garland was too jarring to the eye.

“Our purple garland sprinkled with purple twinkle lights was too harsh for the color I wanted,” says Rennells. “So, I lined between the garland and the window with shards of cellophane from our wrapping station. It also gave a diffused, homey glow to otherwise shocking candy-purple lights.”

Look for more display tips in our full story on these Persona Jewelry+ windows, coming in September in INDESIGN.

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